According to the Randstad Employer Brand Research
(REBR) 2019 reported that Amazon India, the
E-commerce giant, is the most
attractive employer brand in the country. Amazon
scored high on financial
health, utilisation of latest technologies and a strong reputation.
The top
10 most-attractive employer brands in India for 2019 are:
1st-Amazon India
2nd-Microsoft India
3rd-Sony India
4th-Mercedes-Benz
5th-IBM
6th-Larsen & Toubro
7th-Nestle
8th-Infosys
9th-Samsung
10th-Dell
Findings
of the report:
REBR covered 75% of the global economy with 32 participating countries and
more than 2,00,000
respondents worldwide.
The research found that the top driver for
the Indian workforce while
choosing an employer are:
♦ salary
♦ employee benefits
♦ work-life balance
♦ job security
It also said that 55% of Indians prefer to work
for a large multi-national
corporation, only 9%
preferred start-ups.
The preference for MNCs can be strongly
attributed to job
security, financial health and career progression opportunities that
these organisations are able to offer their employees.
Randstad Employer Brand Research 2019 reported Amazon India most attractive employer brand
