Fitness brand Reebok has announced Bollywood actor Katrina Kaif as its new brand ambassador in India. Katrina Kaif, who trains hard for a fitter and better self each day, embodies the brand ethos and is an inspiration for today’s generation.
Kaif said, “I am thrilled and proud to join hands with Reebok, a brand that is committed to bring a change and enable everyone to harness their latent potential. Being a fitness aficionado myself, the brand not only serves as a motivation for me to be disciplined and stronger every day, but also gives me a platform to endorse the need to be fit. I am also a huge fan of Reebok’s products that are high on style, quality, innovation and comfort.”
Sunil Gupta, Brand Director, Reebok India, said, “It gives me immense pleasure to welcome Katrina Kaif to the Reebok family. We at Reebok believe that through fitness and movement, people will get better and it’s on us to inspire people on their journey to a fitter life. Katrina, being a fitness enthusiast, is a perfect fit for the brand. We are confident that together we will continue to inspire the youth and be the thought leaders in the fitness industry.” Reebok has exciting collaborations lined up with Kaif in months to come.
Reebok is an English footwear and apparel company, subsidiary of German sports giant Adidas since 2005.
Founded: 1958, Bolton, United Kingdom
Headquarters: Boston, Massachusetts, United States
CEO: Matthew H. O’Toole (Sep 2012–)
Founders: Joseph William Foster, Jeff Foster