Royal Enfield and UNESCO (the United Nations Educational, Scientific and Cultural Organisation) have been partnered to promote and safeguard the ‘Intangible Cultural Heritage’ of India.
UNESCO has been running a movement to identify, document and preserve the Intangible Cultural Heritage of India.
India is one of the 178 countries, who had adopted the 2003 UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage, for decades.
