The board of Broadcast Audience Research Council (BARC) India has elected Shashi Sinha as the new chairman.
He will take over from Punit Goenka, who served as chairman of the TV viewership measurement agency for the last three years. Sinha is the chief executive officer (CEO) at IPG Mediabrands India and also a representative and board member of the Advertising Agencies Association of India (AAI).
