Q. The best Definition of Marketing given by Philip Kotler is _______ Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return. Marketing is a societal process by which individuals & groups obtain what they need & want through creating […]
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Q. _____ is the father of Modern Marketing. Abraham Maslow Lester Wunderman Peter Drucker Philip Kotler Answer: Philip Kotler
Q. In the history of marketing, when did the production period end? In the late 1800s. In the early 1900s. In the 1920s. After the end of the Second World War. Answer: In the 1920s.
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Q. The term marketing refers to _______ Advertising, Sales Promotion, Publicity and Public Relational activities A new product needs ideas, Developments, concepts and improvements. Sales Planning, Strategy and Implementation A philosophy that stresses customer value and satisfaction. Answer: A philosophy that stresses customer value and satisfaction
Q. Marketing is a process which aims at Production Profit-making. The satisfaction of customer needs Selling products Answer: The satisfaction of customer needs
Q. Marketing research does not normally Gather environmental information Provide a continuous source of information Relate to all aspects of marketing operations Describe the current situation Answer: Provide a continuous source of information
Q. Internet Marketing does not deal Advertising Interactive Marketing E-mail Marketing and Web advertising Display Advertising Answer: Display Advertising
Q. MRP stands for Management Resource Planning Marketing Research Planning Manufacturing Resource Planning Material Requirements Planning Answer: Material Requirements Planning
Q. Marketing research data is gathered by Observation In-depth interviews Controlled experiment All of the above Answer: All of the above
Q. Which one of the following is controllable variable of marketing management? Packaging Legal Environment Advertisement Political Environment Answer: Advertisement
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