Tata Motors launches ‘Anubhav’ showroom on wheels to tap rural markets
Tata Motors has launched mobile showroom named ‘Anubhav,’ to target rural customers by increasing their reach in rural areas and providing them with a doorstep car buying experience.
Tata Motors will deploy 103 mobile showrooms across the country, to enhance Tata Motors brand awareness in rural India. It will be operated by dealerships under Tata Motors’ supervision and guidance. All the dealerships will define monthly routes for these vans.
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