Union Ministry of Tourism has signed a formal Memorandum of Understanding (MOU) with Travel Agents Association of India (TAAI) and FICCI Ladies Organisation (FLO) for women empowerment.
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Key-Points
Through this initiative FLO & TAAI would lay emphasis on personal and hospitality skills, a more flexible work balance and greater options for entrepreneurship with significantly lower capital.
The MoU marks the beginning of a new era of cooperation and synergy between the Ministry of Tourism, TAAI and FLO.
The main components proposed under the initiative are:
- Encourage travel to at least 15 destinations within the country under the DekhoApnaDesh initiative. This will be a mandate for FLOs & TAAIs membership base of over 8000 women and their family support systems.
- Conduct community-based tourism activities around one Iconic Monument or Tourist Landmark in each state. Women will be the tour guides, run food stalls, souvenir stalls with their own arts & crafts, handle the overall accounts and running of the landmark.
- FLO TAAI chapters will raise awareness on Sustainable Tourism practices and focus on Tourism as a vital sustainable livelihood tool for women’s empowerment, by way of advocacy and awareness, educational workshops, seminars and panel discussions.
- Tie up with training agencies for Tourism workshops for training women about concepts on food safety, health & hygiene, sanitation, environment, culinary skills and entrepreneurship skills.
- Women to be engaged and sensitised about the Atithidevo bhava motto through sensitisation workshops to be organised by NGOs, some implementing agencies, travel industry associations etc.
- Create community-driven and women-led initiatives for rural and urban homestays to provide livelihood opportunities for women.
- Create awareness about the Incredible India Tourist Facilitator (IITF) Certification Programme.
