Which of the following defines marketing management?

Q. Which of the following defines marketing management?

  1. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
  2. The development of planning, policies and various marketing strategies to move the company forward to achieve the goal of profit through selling the product and services.
  3. The process of identifying and managing all marketing process to sell product and service to the end users at low price.
  4. The process of developing and monitoring profit of companies products and services.

Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

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