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Which one of the following statements is true according to VALS framework of psychographic segmentation ?

A The consumers who are primarily motivated by ideals are guided by knowledge and principles.

B The consumers who are motivated by achievement look for knowledge and principles.

C The consumers who are motivated by self expression don’t desire social or physical activity, variety, and risk.

D The consumers who are motivated by achievement desire social or physical activity, variety, and risk.

Answer & Explanation
Answer:The consumers who are primarily motivated by ideals are guided by knowledge and principles.

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