Commerce Short Question | Gkseries

Question

Which one of the following statements is true according to VALS framework of psychographic segmentation ?

A The consumers who are primarily motivated by ideals are guided by knowledge and principles.
B The consumers who are motivated by achievement look for knowledge and principles.
C The consumers who are motivated by self expression don’t desire social or physical activity, variety, and risk.
D The consumers who are motivated by achievement desire social or physical activity, variety, and risk.

Answer & Explanation

Answer:The consumers who are primarily motivated by ideals are guided by knowledge and principles.

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