Adidas Named New India Cricket Team Kit Sponsor

Adidas Named New India Cricket Team Kit Sponsor

Adidas named new India cricket team kit sponsor

The Board of Control for Cricket in India (BCCI) announced that Adidas will be the Indian team's new gear sponsor. Adidas will take over for Kewal Kiran Clothing Ltd, the maker of Killer Jeans, which stepped in as an interim sponsor when the original sponsor, Mobile Premier League Sports (MPL Sports), walked out of the arrangement in the middle.

Adidas is a German multinational corporation that designs and manufactures athletic shoes, apparel, and equipment. The company is headquartered in Herzogenaurach, Germany, and is the largest sportswear manufacturer in the world. Adidas has been involved in cricket for a long time and is currently the kit sponsor of the England and Wales Cricket Board (ECB) and the Australian Cricketers' Association (ACA).

Other Info:

• The current sponsor, Killer Jeans, will have its contract expire on May 31, after which the Adidas deal will take effect. Prior to Killer Jeans, MPL was India’s kit sponsor. Killer, a clothing brand, took over the kit sponsorship from MPL, which wanted to end its contract, which was set to expire in 2023. For a three-year deal, MPL paid the Indian board 6.5 lakh per match and 9 crores in royalties.

• The BCCI is also looking for a new principal sponsor, following allegations that the present sponsor, Byju's, was likely to quit its deal before the November 2023 deadline. India will be hosting the ICC Cricket World Cup this year from October-November. With this being the World Cup year, fans could get to see India’s brand-new ODI kit soon.

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