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Questions
16 The scientific system of collecting and analysis of data pertaining to market is known as
A Production Research
B Advertising Research
C Marketing Research
D None of the above

Answer: Option [C]
17 Who plays an important role in the success of products and services and in increasing the marketing share of the firm in business ?
A Functional level Managers
B Corporate level Managers
C Business level Managers
D All of the above

Answer: Option [C]
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18 Which of the following is direct marketing ?
A Face to-face marketing
B Catalogue marketing
C Direct mailing
D Test marketing

Answer: Option [A]
19 What is the task of a finance manager ?
A Investment decision
B Dividend decision
C Management of income
D All of the above

Answer: Option [D]
20 Marketing research does not normally
A Gather environmental information
B Provide a continuous source of information
C Relate to all aspects of marketing operations
D Describe the current situation

Answer: Option [C]

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