MIS question bank with answers

Questions

16 The scientific system of collecting and analysis of data pertaining to market is known as

A Production Research

B Advertising Research

C Marketing Research

D None of the above

Answer: Option [C]

17 Who plays an important role in the success of products and services and in increasing the marketing share of the firm in business ?

A Functional level Managers

B Corporate level Managers

C Business level Managers

D All of the above

Answer: Option [C]

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18 Which of the following is direct marketing ?

A Face to-face marketing

B Catalogue marketing

C Direct mailing

D Test marketing

Answer: Option [A]

19 What is the task of a finance manager ?

A Investment decision

B Dividend decision

C Management of income

D All of the above

Answer: Option [D]

20 Marketing research does not normally

A Gather environmental information

B Provide a continuous source of information

C Relate to all aspects of marketing operations

D Describe the current situation

Answer: Option [C]