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is-the-process-of-carefully-managing-detailed-information-about-individual-customers-and-all-customer-touch-points-to-maximize-loyalty

Question

_______ is the process of carefully managing detailed information about individual customers and all customer “touch points” to maximize loyalty

A Personalizing marketing

B Customer empowerment

C Customer value management

D Customer relationship management

Answer & Explanation
Answer: Customer relationship management

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