Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 1

Questions
1 Newspaper ‘Iskra’ belongs to :
1 Japan
2 North Korea
3 The Phillippines
4 Russia

Answer: Russia
2 In the mediated world, temporary and incomplete consensus is called :
1 Publicity
2 Public opinion
3 Public relations
4 Propaganda

Answer: Public opinion

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3 Cultivation analysis is a :
1 Hierarchal perspective
2 Political perspective
3 Non-creative perspective
4 Stalagmite perspective

Answer:Stalagmite perspective
4 Mass media legitimise the audience’s :
1 Family relations
2 Power structure
3 Political connections
4 Prestige and status

Answer: Prestige and status
5 King and Cushman have described grassroots participation, local knowledge and cultural beliefs as :
1 New myths
2 Old myths
3 New fads
4 Cultural fashion

Answer: Old myths
6 Walter Lippmann’s public opinion reflects the early perception of :
1 Direct media effects
2 Indirect media effects
3 Passive media effects
4 Unclear media effects

Answer: Direct media effects
7 Henri Lefébvere, in relation to mass media, proposed the concept of :
1 Social conflict
2 Media oligarchy
3 Commonplace commodity
4 Spectacle

Answer: Spectacle
8 For Enzensberger, the phrase ‘The medium is the message’ is :
1 A prominent thesis
2 A generalised production
3 Yet another message
4 An aesthetic construction

Answer: Yet another message
9 One of the emancipatory uses of media is :
1 Collective production
2 Centrally-controlled programmes
3 Depoliticisation
4 Production by specialists

Answer: Collective production
10 The relationship between media institutions with social power and the ideas that they circulate is often referred to as :
1 Articulation
2 Stereotype
3 Ideology
4 Chain concept

Answer: Ideology
11 Immanuel Kant developed :
1 Deontological theory
2 Teleological theory
3 Relativism
4 Justice theory

Answer: Deontological theory
12 A major recommendation of the Mac Bride Commission was :
1 Centralisation of media ownership
2 Restriction on technology transfer
3 Democratisation of media
4 Higher tariff for telecommunication

Answer: Democratisation of media
13 ‘Our village chhatera’ was a well-publicised :
1 Column
2 Cartoon
3 Newspaper
4 Weekly magazine

Answer: Column
14 The inverted pyramid style in newspaper content is normally used for :
1 Features
2 Society news
3 Editorials
4 Hard news

Answer: Features
15 The circle technique of feature writing is also known as :
1 The tie-back
2 The recap
3 Customisation
4 Encirclement

Answer: The tie-back

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