Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 27

Questions
1 The ABX model of Newcomb proposes to maintain :
1 the existing political system
2 the economic stability
3 social equilibrium
4 cultural diversity

Answer:social equilibrium
2 The concept of two orders of signification was formulated by :
1 Denis McQuail
2 C.S. Pierce
3 Roland Barthes
4 John Fiske

Answer:Roland Barthes

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3 In Shannon and Weaver’s model of communication, level C deals with the problem of :
1 transmission
2 effectiveness
3 entropy
4 correction

Answer: effectiveness
4 High predictability in communication will lead to :
1 notionality
2 entropy
3 redundancy
4 propaganda

Answer: redundancy
5 In language vocabulary is :
1 comprehensive
2 constructive
3 intrusive
4 the paradigm

Answer: the paradigm
6 The study of touching behaviour in non-verbal communication is known as :
1 haptics
2 proxemics
3 chronemics
4 oculesics

Answer: haptics
7 Delayed drop refers to :
1 intro
2 news features
3 news stories
4 human interest stories

Answer: intro
8 Vox pop is usually accompanied by :
1 cartoons
2 photographs
3 graphics
4 statistics

Answer: photographs
9 In newspaper design, weight means :
1 physical weight
2 light weight
3 optical weight
4 story weight

Answer: optical weight
10 The on-line comic strip, ‘Angry Little Girls’ was produced by :
1 Lela Lee
2 Symond Lea
3 Guy Aoki
4 Glen Choi

Answer: Lela Lee
11 Nair and White have offered a model of communication which is :
1 unilinear
2 horizontal
3 transactional
4 circular

Answer:transactional
12 The idea of participation for liberation was advocated by :
1 Paulo Freire
2 E.M. Rogers
3 A.G. Frank
4 A.A. Berger

Answer: Paulo Freire
13 Denis Goulet explained the concept of :
1 modernisation
2 backwardness
3 real development
4 developmentalism

Answer: real development
14 The who-to-who communication matrix within the total system is labelled as :
1 focal inquiry
2 network analysis
3 socio-metric fit
4 structural dynamism

Answer: network analysis
15 The prescription of Daniel Lerner for development were criticised as :
1 political
2 autonomous
3 anarchic
4 ethno-centric

Answer: ethno-centric

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