Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 3

Questions
1 For Mikhail Bakhtin, __________ was essential for development.
1 Mass communication
2 Meaninglessness
3 Social dialogue
4 Entropy

Answer: Social dialogue
2 Communication for sustainable development focuses on :
1 Transformative learning
2 Participatory rejection
3 Decision-making at apex level
4 Application of corporate techniques

Answer: Transformative learning

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3 In scientific research, the concept of co-variation is explained in terms of :
1 Difference
2 Suddenness
3 Third factor
4 Association

Answer: Association
4 In communication research, formative evaluation includes :
1 Need assessment
2 Cost-benefit evaluation
3 Secondary evaluation
4 Meta-analysis

Answer: Need assessment
5 The accuracy of systematic sampling is dependant upon the adequacy of :
1 the time frame
2 the operational frame
3 the sampling frame
4 the knowledge frame

Answer: the sampling frame
6 According to Kerlinger content analysis is :
1 Unsystematic
2 Biased
3 Manipulative
4 Quantitative

Answer: Quantitative
7 In media research, measurement systems attempt to be isomorphic to :
1 Persuasion
2 Contradiction
3 Negativism
4 Reality

Answer: Reality
8 Aurobindo Ghosh’s Journal was :
1 Satyavadini
2 Dharma
3 Swadesimitran
4 Bala Bharathi

Answer: Dharma
9 __________ are arbitrary, abstract and represent unseen phenomena.
1 Symbols
2 Signs
3 Rules
4 Codes

Answer: Symbols
10 Priming effect of Leonard Berkowitz focusses on :
1 Political manipulations
2 Television Violence
3 Individualism
4 Personal Relations

Answer: Television Violence
11 Who is the author of the book ‘Pen as my sword’ ?
1 K. Rama Rao
2 S.K. Rau
3 M. Chalapathi Rao
4 S. Prakasa Rao

Answer: K. Rama Rao
12 The information processing theory argues that our cognitive resources are :
1 Large
2 Superflous
3 Limited
4 Unreliable

Answer: Limited
13 The positioning of news stories to highlight some aspects of a political issue is known as :
1 Frame of reference
2 Semantic noise
3 Homophily
4 Priming

Answer: Priming
14 Which folk drama is known for its humour and social criticism ?
1 Yakshagana of Karnataka
2 Nautanki of Uttar Pradesh
3 Kariyala of Himachal Pradesh
4 Mohiniyattam of Kerala

Answer: Kariyala of Himachal Pradesh
15 Deliberate manipulation of communication was referred to as :
1 Campaigning
2 Propaganda
3 Advertising
4 Gossip

Answer: Propaganda

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