Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 33

Questions
1 Identify the correct chronological sequence of readability formula developers.
1 Flesch, Gray and Leary, Vogel and Washburne, Lively and Pressey
2 Gray and Leary, Lively and Pressey, Vogel and Washburne, Flesch
3 Flesch, Lively and Pressey, Vogel and Washburne, Gray and Leary
4 Lively and Pressey, Vogel and Washburne, Gray and Leary, Flesch

Answer:Lively and Pressey, Vogel and Washburne, Gray and Leary, Flesch
2 Identify the correct chronological order of the following communication scholars.
1 Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky
2 Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw
3 Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm
4 Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson

Answer:Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky

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3 Identify the correct chronological order of books written by Journalists.
1 A witness to an era, The Judgement, India after Gandhi, Ink in my Veins
2 The Judgement, A witness to an era, India after Gandhi, Ink in my Veins
3 A witness to an era, The Judgement, Ink in my Veins, India after Gandhi
4 India after Gandhi, A witness to an era, The Judgement, Ink in my Veins

Answer: A witness to an era, The Judgement, India after Gandhi, Ink in my Veins
4 Identify the correct sequence of Analogue Visual images.
1 Infinite gradation of tone, colour, hue and grain
2 Colour, hue, infinite gradation of tone and grain
3 Hue, infinite gradation of tone, grain and colour
4 Grain, colour, hue and infinite gradation of tone

Answer: Infinite gradation of tone, colour, hue and grain
5 The term development journalism, was coined by
1 Alan Chalkley
2 Erskime Childers
3 Christina Ogan
4 William Rosemarry

Answer: Alan Chalkley
6 “A newspaper should be both a daily teacher and daily tribune” was stated by
1 Joseph Pulitzer
2 J. L. Nehru
3 Marshall McLuhan
4 George Gerbner

Answer: Joseph Pulitzer
7 In Meletzke’s Model of mass communication process, the role of ______ is a key one along with the role of communicator.
1 Receiver
2 Medium
3 Feedback
4 Message

Answer: Medium
8 Agora is a
1 post on a facebook
2 devil
3 chatter box
4 market place on the internet

Answer: market place on the internet
9 Manuel Castelles belongs to a school of
1 Semiotics
2 Development media
3 Positivism
4 Critical Theory

Answer: Critical Theory
10 The other word for copywriting is
1 Deadwood
2 Logjam
3 Intaglio
4 Sealth

Answer: Deadwood
11 Inserting a TV programme between two popular TV programmes to boost its ratings is known as
1 Twist
2 Blend
3 Link
4 Hammocking

Answer:Hammocking
12 Academy ratio in a film is
1 1.8 to 1
2 1.33 to 1
3 2.00 to 1
4 1.7 to 1

Answer: 1.33 to 1
13 ‘Dead husk’ in ads relates to limitation of
1 social and individual fulfillment
2 cultural growth
3 Concept of determination
4 Political accessibility

Answer: social and individual fulfillment
14 ‘Ticket on the meat’ refers to
1 Dade Line
2 Print Line
3 Head Line
4 By Line

Answer: Head Line
15 Active video is
1 violent scene
2 flashback
3 pathos
4 picture information

Answer: picture information

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