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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 4

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Questions
1 The concept of structural violence as related to mass communication can be traced to :
1 Johann Galtung
2 Jacob Thompson
3 William Parker
4 Mark Pearson

Answer: Johann Galtung
2 The lack of access to communication technology among people of different races, the poor, the disabled and the rural communities is known as :
1 Group conformity
2 Technically savvy
3 Group deviance
4 Digital divide

Answer: Digital divide
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3 The ‘Copyright day’ is observed on :
1 February 01
2 October 15
3 July 05
4 April 23

Answer: April 23
4 Holism refers to :
1 Interdependent systems exchange information
2 Consists of sub-systems and supra-system affects every other part
3 System have boundaries that separate them
4 Interpenetrating systems freely exchange information

Answer: Consists of sub-systems and supra-system affects every other part
5 Logo is an identifying mark of a :
1 Product
2 Company
3 Person
4 Purchaser

Answer: Company
6 Bernard Berelson developed the research method :
1 Content analysis
2 Telephone interview
3 Action research
4 Focus group discussion

Answer: Content analysis
7 Purposive Sampling is not amenable to :
1 Field work
2 Testing
3 Descriptive statistics
4 Inferential statistics

Answer: Inferential statistics
8 The textuality of television is considered as :
1 Limited
2 Indeterminate
3 Monosemy
4 Inter-textual

Answer: Inter-textual
9 The Limited Effect Theory was developed by :
1 Coillion Cowper
2 John Abraham
3 Elihu Katz
4 Joseph Klapper

Answer: Joseph Klapper
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10 In innovation diffusion theory, those who directly influence early adopters are known as :
1 Rejectors
2 Enforcers
3 Commentators
4 Change agents

Answer: Change agents
11 DPA is a news agency of __________.
1 Spain
2 Sweden
3 Finland
4 Germany

Answer:Germany
12 Identify the scale which is simply a system of assigning numbers to events :
1 Ordinal scale
2 Internal scale
3 Nominal scale
4 Ratio scale

Answer: Nominal scale
13 E.M. Rogers’ work of ‘diffusion of innovations’ illustrates the power of :
1 Meta-analysis
2 Content analysis
3 Group analysis
4 Cognitive effects

Answer: Meta-analysis
14 Most commonly used method specially in studies relating to behavioural sciences :
1 Observation Method
2 Survey Method
3 Interview Method
4 Content Analysis Method

Answer: Observation Method
15 “The need for decolonisation and democratisation of information and communication” was propagated by :
1 The New World Information and Communication Order (NWICO)
2 Monopoly of broadcasting
3 The Marxist Theory of Media and Society
4 Copyright Policies

Answer: The New World Information and Communication Order (NWICO)

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