A time period that precedes or follows prime time on television is identified as :
The media that has been facing decline in advertising revenue in the Western world is :
Answer: Newspaper industry
The ABC’s(India) digital measurement service is supported by :
In the commercial world, Public Relations and Advertising are associated with :
Cover×frequency will lead to :
Answer: Gross rating points
According to Lang and Lang, when individual opinions merge into public opinion, the model that emerges is :
Answer: Collective dynamics
The First World Assembly of Public Relations Associations was held in :
Banner advertisement is a type of :
Answer: Interactive Advertising
Bipolar objectives are used in :
Social marketing theory is essentially ________.
Answer: Source - dominated
_________ refers to the number of billboards used for an advertisement.
Who commands higher advertising prices globally for now ?
Transition from one scene to another in a TV commercial is referred to as :
The tabloid version of earlier broadsheet newspaper is called :
The estimation of story length is called :