Marketing Management MCQs | Marketing Management Multiple Choice Questions(MCQs) with Answers
Questions
1
When making purchase decisions the main consideration involved in organizational buying is
Answer: All the above
2
An appropriate pricing strategy for a new product to be introduced in the market will be
Answer: Skimming/Penetrating pricing
⭐ Make GKSeries Your Preferred Source on Google
Add GKSeries as Preferred Source
3
In marketing research, primary data can be collected through
Answer: All of the above
4
The customer joining the queue and leaving it afterwards is defined as
Answer: Reneging
5
Which of the following is not included in the five forces of competition?
Answer: Strategic planning
7
The number of product lines a company carries is called
Answer: Product mix width
8
Which of the following is not the stage of new product development?
Answer: Market Segmentation
10
Which of the following organizations is meant for promoting small scale industries at district level?
Answer: DIC
11
Which of the following is not one of the benefits of E-Commerce?
Answer: E-Commerce increases the net cost per contact
13
Which one is not the overseas market entry strategy followed by Multinational Corporations?
Answer: Strategic planning
14
The evaluation of Business activities and behaviour as right or wrong is called
Answer: Business Ethics
15
Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization?
Answer: Objectives
16
Statistical Quality Control requires determination of
Answer: Quality tolerance limit
17
The Government of India established the Small Industries Development Organisation (SIDO) in the year:
Answer: 1954
18
‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of
Answer: Philip Kotler
19
Which of the following is not the stage of product life cycle?
Answer: Market segmentation
20
The scientific system of collecting and analysis of data pertaining to market is known as
Answer: Marketing Research
