West Bengal PSC Syllabus
WBPSC Optional Paper - Management
Paper – I:
UNIT I EVOLUTION AND GROWTH OF MANAGEMENT THOUGHT Concepts, Theory and Practice, The Evolution of Management Thought -- Scientific Management School, The Operational or Management Process approach, Behavioural School, Contemporary School, Recent Contributions, Patterns of Management Analysis, Managerial Roles approach
UNIT II PLANNING AND ORGANISING Planning –Nature, Importance, Types, Process, Concept of MBO, Objectives, Policies, Procedures, Strategies Decision-Making-Approaches, Decision-Making under Certainty, Risk and Uncertainty, Group Decision Making Guidelines The Nature of Organising -Types of Organisations, Organisational Levels, Process of Organising, Line/Staff Authority, Decentralisation of Authority and Delegation of Authority
UNIT III DIRECTING, COORDINATING AND CONTROLLING Direction -- Supervision - Span of Management – Factors determining Span Motivation -- Elements - Importance – Methods - Morale Leadership--Theories, Approaches-Power and Authority Coordination - Definition - Characteristics- Objectives - Principles – Techniques Controlling --Control Process, Requirements for effective Control, Critical Control Standards and Techniques, Maintenance vs. Crisis Management, Overall Control Process
UNIT IV ORGANISATIONAL BEHAVIOUR Foundations of Individual Behaviour-- Personality, Perception, Learning, Attitudes & values Foundations of Group Behaviour--Group Process, Group Tasks, Types, Group Development Conflict Management – Management of Change
UNIT V RECENT DEVELOPMENTS Global Management, Managerial Functions in International Business, Business Process Reengineering, TQM-Six Sigma, Information Technology in Management, Enterprise Resource Planning (ERP); Supply Chain Management, Management of Innovation
Paper – II:
MARKETING MANAGEMENT Marketing Concept; Marketing Environment; Marketing Mix--4Ps vs 4Cs; Consumer Behaviour--Buying Process, Segmentation, Targeting, Positioning; Product—Types, Product Life Cycle; Pricing—Methods; Distribution—Channels; Promotion—Integrated Marketing Communications; Retailing—Recent Trends; Service Marketing—Features 7Ps; International Marketing—Cultural Dimension; Modes of Entry; emarketing
FINANCIAL MANAGEMENT Objectives; Functions; Sources of Finance; Working Capital Management; Cost of Capital; Operating and Financial Leverage; Dividend Policies; Capital Budgeting; Financial Control
HUMAN RESOURCE MANAGEMENT Importance; difference between Personnel Management and HRM; Role of a HR Manager Human Resources Planning-Objectives-Importance-Process- Manpower Estimation-Job analysis-Job Description-Job Specification Recruitment-Sources of Recruitment-Selection Process-Placement and Induction Retention of Employees; Training and Development- Objectives and Needs-Training Process-Methods of Training-Tools and Aids-Evaluation of Training Programmes Performance Management System-Definition, Concepts, Different methods of Performance Appraisal Grievance Redressal—Concepts. Mechanisms Productivity Management—Concepts, Employee Involvement, Quality Circles, Kaizen Industrial Relations--Collective Bargaining-Settlement of Disputes
STRATEGIC MANAGEMENT Concept, SWOT Analysis, PEST Analysis, Porter’s 5 Forces Framework, BCG Matrix, GE Model; Values and Ethics; Corporate Governance; e-governance QUANTITATIVE TECHNIQUES Assignment; Transportation; Linear Programming (Graphical and Simplex methods); Network Analysis— PERT and CPM
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