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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 1

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(1) Newspaper ‘Iskra’ belongs to :
(1) Japan
(2) North Korea
(3) The Phillippines
(4) Russia
Answer: Russia
(2) In the mediated world, temporary and incomplete consensus is called :
(1) Publicity
(2) Public opinion
(3) Public relations
(4) Propaganda
Answer: Public opinion

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(3) Cultivation analysis is a :
(1) Hierarchal perspective
(2) Political perspective
(3) Non-creative perspective
(4) Stalagmite perspective
Answer: Stalagmite perspective
(4) Mass media legitimise the audience’s :
(1) Family relations
(2) Power structure
(3) Political connections
(4) Prestige and status
Answer: Prestige and status
(5) King and Cushman have described grassroots participation, local knowledge and cultural beliefs as :
(1) New myths
(2) Old myths
(3) New fads
(4) Cultural fashion
Answer: Old myths
(6) Walter Lippmann’s public opinion reflects the early perception of :
(1) Direct media effects
(2) Indirect media effects
(3) Passive media effects
(4) Unclear media effects
Answer: Direct media effects
(7) Henri Lefébvere, in relation to mass media, proposed the concept of :
(1) Social conflict
(2) Media oligarchy
(3) Commonplace commodity
(4) Spectacle
Answer: Spectacle
(8) For Enzensberger, the phrase ‘The medium is the message’ is :
(1) A prominent thesis
(2) A generalised production
(3) Yet another message
(4) An aesthetic construction
Answer: Yet another message
(9) One of the emancipatory uses of media is :
(1) Collective production
(2) Centrally-controlled programmes
(3) Depoliticisation
(4) Production by specialists
Answer: Collective production
(10) The relationship between media institutions with social power and the ideas that they circulate is often referred to as :
(1) Articulation
(2) Stereotype
(3) Ideology
(4) Chain concept
Answer: Ideology
(11) Immanuel Kant developed :
(1) Deontological theory
(2) Teleological theory
(3) Relativism
(4) Justice theory
Answer: Deontological theory
(12) A major recommendation of the Mac Bride Commission was :
(1) Centralisation of media ownership
(2) Restriction on technology transfer
(3) Democratisation of media
(4) Higher tariff for telecommunication
Answer: Democratisation of media
(13) ‘Our village chhatera’ was a well-publicised :
(1) Column
(2) Cartoon
(3) Newspaper
(4) Weekly magazine
Answer: Column
(14) The inverted pyramid style in newspaper content is normally used for :
(1) Features
(2) Society news
(3) Editorials
(4) Hard news
Answer: Features
(15) The circle technique of feature writing is also known as :
(1) The tie-back
(2) The recap
(3) Customisation
(4) Encirclement
Answer: The tie-back

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