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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 15

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(1) Cohort analysis is largely used in
(1) Language research
(2) Symbolic research
(3) Promotional research
(4) Advertising research
Answer: Advertising research
(2) Political affiliation is an example for
(1) Continuous variable
(2) Discreet variable
(3) Anecdotal variable
(4) Non-continuous variable
Answer: Discreet variable

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(3) In order to provide the illusion of movement, at what speed (frames per second) is a sound film usually projected ?
(1) 16 fps
(2) 24 fps
(3) 20 fps
(4) 18 fps
Answer: 24 fps
(4) Which aspect of the movie has become virtually 100 percent digital ?
(1) Shooting
(2) Projecting
(3) Editing
(4) Distribution
Answer: Editing
(5) Where can you view your editing progress in the video software ?
(1) Editing effects folder
(2) File Folder
(3) Video Clips
(4) Timeline
Answer: Timeline
(6) Shooting scenes and interviews with two cameras is known as
(1) Double shoot
(2) Cross shoot
(3) Clinical shoot
(4) Combine shoot
Answer: Cross shoot
(7) Media contents’ flow is directly related to
(1) International relations
(2) Media production
(3) Language superiority
(4) Economic power
Answer: Economic power
(8) Which of the following are online advertisement methods through which advertisers attempt to drive traffic to Internet sites ?
(1) Banner
(2) CPM
(3) SEO
(4) CPC
Answer: SEO
(9) All of the following are top-level domains, except
(1) .com
(2) .mil
(3) .amy
(4) .org
Answer: .amy
(10) What is the ideal angle for a table top microphone to be placed before the speaker ?
(1) 60°
(2) 50°
(3) 70°
(4) 80°
Answer: 60°
(11) What should always be considered while filming a shot ?
(1) Battery power
(2) Shot list
(3) Sound
(4) Rule of thirds
Answer: Rule of thirds
(12) The present perfect tense used in a broadcast copy creates the phenomenon of
(1) Proximity
(2) Fragmentation
(3) Immediacy
(4) Staleness
Answer: Immediacy
(13) One of the major elements of a traditional public relations programme is
(1) Limiting expenses
(2) Authoritarian observation
(3) Situation analysis
(4) Income ceiling
Answer: Situation analysis
(14) A good brand advertisement concentrates on
(1) Multiple selling ideas
(2) Two selling ideas
(3) One selling idea
(4) Scattered selling ideas
Answer: One selling idea
(15) A special offer to the consumer contained in the body copy of an advertisement is identified as
(1) Extra offer
(2) Extended offer
(3) Buried offer
(4) Creative offer
Answer: Buried offer

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