Current Affairs Quiz 2024GKCourses AptitudeADRE 2.0EnglishUGC NET

Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 2

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(1) Modular design of newspapers pre-supposes :
(1) Long headlines
(2) Short text
(3) Running columns
(4) Less use of white space
Answer: Short text
(2) Intaglio plates are used in :
(1) Letter-press printing
(2) Screen printing
(3) Offset printing
(4) Gravure printing
Answer: Gravure printing

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(3) Neil Postman used the word ‘__________’ to criticise the medium’s strong overtones of entertainment.
(1) Rattling radio
(2) Insipid internet
(3) Junk television
(4) Wayward print
Answer: Junk television
(4) A continuous variable can take :
(1) Any value including fractions
(2) Any value without numbers
(3) Any qualitative assessment
(4) Any superficial statement
Answer: Any value including fractions
(5) The two-step model of communication ignores the direct impact of :
(1) the audience
(2) the opinion leader
(3) the mass media
(4) the designer media
Answer: the mass media
(6) ‘The already said is the still being said’ - This statement is made with reference to the medium of :
(1) Magazines
(2) Newspapers
(3) Folk performance
(4) Television
Answer: Television
(7) A large part of business and financial news is :
(1) Advocacy
(2) Entertainment
(3) Moralistic
(4) Ideological
Answer: Advocacy
(8) Publications that are aimed at a certain level of employees across industries are known as :
(1) Vertical publications
(2) Horizontal publications
(3) Top-down publications
(4) Specialised publications
Answer: Horizontal publications
(9) Personality Journalism is the other name for :
(1) Political Journalism
(2) Development Journalism
(3) Parachute Journalism
(4) Celebrity Journalism
Answer: Celebrity Journalism
(10) During the period of internal emergency 1975-77, the union government’s control of advertisement distribution was challenged at the Calcutta High Court by :
(1) The Statesman
(2) The Jugantar
(3) The Telegraph
(4) The Anand Bazar Patrika
Answer: The Statesman
(11) The main objective of national advertising is to establish __________ of the product in the consumer mind.
(1) the distributor
(2) the reach
(3) the value
(4) the ethicality
Answer: the value
(12) After the introductory stage, the advertising spiral moves towards :
(1) the retentive stage
(2) the new pioneering stage
(3) the competitive stage
(4) the rejection stage
Answer: the competitive stage
(13) Telephone co-incidental is a broadcasting :
(1) Spot sheet
(2) Research procedure
(3) Format
(4) Empanelling
Answer: Research procedure
(14) The International Public Relations Review is the publication of :
(1) IPRA
(2) FAPRA
(3) CERP
(4) FAPRO
Answer: IPRA
(15) One of the sources of early public relations found in the United States was :
(1) School broadcasting
(2) TV soap operas
(3) Political broadcasting
(4) Religious preachings
Answer: Political broadcasting

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