Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 22

(1) Who coined the term “Pay Radio” ?
(1) Chad Dyner
(2) Walter Benjamin
(3) Hans Magnko Enzensberger
(4) David Pogue
Answer: David Pogue
(2) Cable TV and home computers are classified as
(1) indirect media
(2) public video
(3) neo-video
(4) scattered media
Answer: neo-video

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(3) Rundown sheets are a technical script used for
(1) light mixing
(2) scene mixing
(3) camera mixing
(4) sound mixing
Answer: sound mixing
(4) If the camera cannot be placed away enough to include everything in the scene, change the lens to one with a
(1) Lower ‘f’ rating
(2) Higher ‘f’ rating
(3) Longer focal length
(4) Shorter focal length
Answer: Shorter focal length
(5) Google uses a system called _____ to determine the importance of your page relative to the importance of other similar pages.
(1) SEO
(2) Page Rank
(3) Back links
(4) Ad words
Answer: Page Rank
(6) When rumours or gossips are spread by unlinked, people that kind of grapevine communication is identified as
(1) free flow
(2) random flow
(3) restricted flow
(4) critical flow
Answer: free flow
(7) Black propaganda is completely credited to a/an
(1) official source
(2) diplomatic source
(3) legal source
(4) false source
Answer: false source
(8) A clipsheet normally contains
(1) head-leaders
(2) crosslines
(3) publicity stories
(4) scoops
Answer: publicity stories
(9) Fleishman Hillard is an agency for
(1) Advertising
(2) Public Relations
(3) Book Publishing
(4) Commercial feature films production
Answer: Public Relations
(10) In a news story the relationship between pieces of information and the central theme is established with the use of ______.
(1) Tie-back
(2) Lead
(3) Trial balloon
(4) Transition
Answer: Transition
(11) Most news sources have built-in
(1) Checks and balances
(2) Supply channels
(3) Frames
(4) Security systems
Answer: Frames
(12) ______ footage is the practice of choosing and naming short segments of video before editing.
(1) Caputre
(2) Logging
(3) Importing
(4) collating
Answer: Logging
(13) News is described as a historic
(1) reality
(2) illusion
(3) belief
(4) game
Answer: reality
(14) A sidebar, normally ruled, that goes anywhere in a story is called
(1) flimsy
(2) flop
(3) flat
(4) float
Answer: float
(15) A headline across top of a page above the mast-head is known as
(1) overline
(2) skyline
(3) topline
(4) flagline
Answer: skyline

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