Assertion (A) : Developmental communication needs a complete overhaul to meet the changing economic environs of the developing world.
Reason (R) : The corporatisation of media management and the domination of electronic media, particularly television, has prompted a re-think in this direction.
Codes :Answer: Both (A) and (R)are true
Assertion (A) : Big newspapers of the country contain more advertisements than news and views.
Reason (R) : The union government has ideas of re - introducing the price - page schedule to limit the wastage of precious newspaper space.
Codes :Answer: (A) is true, but (R) is false
Assertion (A) : Typefaces selected for printing a newspaper enable its distinct appearance.
Reason (R) :Typefaces of different fonts have their own personality, which in turn reflects the newspaper’s personality.
Codes :Answer: Both (A) and (R)are true
Assertion (A) : The language of English magazines in India is only for the elites, not for common masses.
Reason (R) : Since the English educated are rich, their language level is high and naturally these magazines use impressive language.
Codes :Answer: (A) is true, but (R) is false
Assertion (A) : The readability tests have no relevance as far as Indian newspapers are concerned.
Reason (R) : In a multi - lingual context, such an effort is difficult.
Codes :Answer: Both (A) and (R)are true
Assertion (A) : The Indian law of copyright needs a thorough revamp.
Reason (R) :The digital technology has made the people adopt unfair means for privacy especially in the film industry.
Codes :Answer: (A) is true, but (R) is false
Answer: FM Chennai, FM Jalandhar, FM Rainbow, FM Gold
Answer: Femina, Woman’s Era, Manushi, Elle
Answer: Diffusion of Innovation, uses and gratification, agenda - setting, cultivation
Answer: The Press and Registration of Books Act, Official Secrets Act, Contempt of Court Act, Right to Information Act
Answer: Fog Index, Flesch’s RIS, Flesch’s HIS, Cloze procedure
Answer: the ceiling effect
Answer: acts
Answer: aberrant decoding
Answer: pitch and stress