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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 27

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(1) The ABX model of Newcomb proposes to maintain :
(1) the existing political system
(2) the economic stability
(3) social equilibrium
(4) cultural diversity
Answer: social equilibrium
(2) The concept of two orders of signification was formulated by :
(1) Denis McQuail
(2) C.S. Pierce
(3) Roland Barthes
(4) John Fiske
Answer: Roland Barthes

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(3) In Shannon and Weaver’s model of communication, level C deals with the problem of :
(1) transmission
(2) effectiveness
(3) entropy
(4) correction
Answer: effectiveness
(4) High predictability in communication will lead to :
(1) notionality
(2) entropy
(3) redundancy
(4) propaganda
Answer: redundancy
(5) In language vocabulary is :
(1) comprehensive
(2) constructive
(3) intrusive
(4) the paradigm
Answer: the paradigm
(6) The study of touching behaviour in non-verbal communication is known as :
(1) haptics
(2) proxemics
(3) chronemics
(4) oculesics
Answer: haptics
(7) Delayed drop refers to :
(1) intro
(2) news features
(3) news stories
(4) human interest stories
Answer: intro
(8) Vox pop is usually accompanied by :
(1) cartoons
(2) photographs
(3) graphics
(4) statistics
Answer: photographs
(9) In newspaper design, weight means :
(1) physical weight
(2) light weight
(3) optical weight
(4) story weight
Answer: optical weight
(10) The on-line comic strip, ‘Angry Little Girls’ was produced by :
(1) Lela Lee
(2) Symond Lea
(3) Guy Aoki
(4) Glen Choi
Answer: Lela Lee
(11) Nair and White have offered a model of communication which is :
(1) unilinear
(2) horizontal
(3) transactional
(4) circular
Answer: transactional
(12) The idea of participation for liberation was advocated by :
(1) Paulo Freire
(2) E.M. Rogers
(3) A.G. Frank
(4) A.A. Berger
Answer: Paulo Freire
(13) Denis Goulet explained the concept of :
(1) modernisation
(2) backwardness
(3) real development
(4) developmentalism
Answer: real development
(14) The who-to-who communication matrix within the total system is labelled as :
(1) focal inquiry
(2) network analysis
(3) socio-metric fit
(4) structural dynamism
Answer: network analysis
(15) The prescription of Daniel Lerner for development were criticised as :
(1) political
(2) autonomous
(3) anarchic
(4) ethno-centric
Answer: ethno-centric

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