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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 28

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(1) The Sarvodaya movement in Sri Lanka adopted __________ model of communication.
(1) The Hindu
(2) The Christian
(3) The Islamic
(4) The Buddhist
Answer: The Buddhist
(2) The principle that a researcher should not increase assumptions than the minimum required is referred to as :
(1) sample quota
(2) test sample
(3) occam’s razor
(4) golden mean
Answer: occam’s razor

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(3) A possible, but incorrect explanation of research results is called :
(1) internal variable
(2) confounding variable
(3) independent variable
(4) dependent variable
Answer: confounding variable
(4) Factor analysis is used for :
(1) data entry
(2) data distribution
(3) data reduction
(4) data separation
Answer: data reduction
(5) The word ‘cinema’ was coined in :
(1) The United States
(2) The Soviet Union
(3) Great Britain
(4) France
Answer: France
(6) John Grierson coined the term :
(1) ‘feature film’
(2) ‘documentary’
(3) ‘short feature’
(4) ‘drama of life’
Answer: ‘documentary’
(7) The film movement of neo-realism began with :
(1) Roberto Rossellini
(2) Vittario De Sica
(3) Cesare Zavattini
(4) Arthur Bannister
Answer: Roberto Rossellini
(8) The first act of the screenplay is known as :
(1) intro
(2) first point
(3) prologue
(4) set up
Answer: set up
(9) The alternative (theoritical) model of news sequence is :
(1) events, news criteria, news report, news interest
(2) news interest, news criteria, events, news report
(3) news report, events, news criteria, news interest
(4) news criteria, news interest, events, news report
Answer: news interest, news criteria, events, news report
(10) Section 499 of the Indian penal code contains the criminal law related to :
(1) contempt of court
(2) defence of India
(3) official secrets
(4) defamation
Answer: defamation
(11) The Elaboration Likelihood Model (ELM) examines :
(1) the ways in which people are persuaded
(2) the ways in which people are provoked
(3) the ways in which people are motivated
(4) the ways in which people are misguided
Answer: the ways in which people are persuaded
(12) Identify the correct chronological order of the following communication models :
(1) HUB, Schramm’s, Shannon and Weaver, Westley and MC Lean
(2) Schramm’s, Shannon and Weaver, HUB, Westley and MC Lean
(3) Westley and MC Lean, Schramm, Shannon and Weaver, HUB
(4) Shannon and Weaver, Schramm’s, Westley and MC Lean, HUB
Answer: Shannon and Weaver, Schramm’s, Westley and MC Lean, HUB
(13) Identify the correct chronological sequence of the following professional organisations :
(1) Public Relations Society of India, Editors’ Guild, All India Editors’ Conference, Advertising Standards Council of India
(2) Advertising Council of India, Editors’ Guild, Public Relations Society of India, All India Editors’ Conference
(3) All India Editors’ Conference, Public Relations Society of India, Editors’ Guild, Advertising Standards Council of India
(4) Editors’ Guild, Public Relations Society of India, All India Editors’ Conference, Advertising Standards Council of India
Answer: All India Editors’ Conference, Public Relations Society of India, Editors’ Guild, Advertising Standards Council of India
(14) Find out the correct sequence of the five stages of Heath’s Cyclical model of activism in PR :
(1) Strain, Mobilisation, Confrontation, Negotiation, Resolution
(2) Mobilisation, Confrontation, Negotiation, Resolution, Strain
(3) Resolution, Confrontation, Mobilisation, Negotiation, Strain
(4) Confrontation, Strain, Mobilisation, Negotiation, Resolution
Answer: Strain, Mobilisation, Confrontation, Negotiation, Resolution
(15) Write the correct chronological order of the following magazines :
(1) The Illustrated Weekly of India, India Today, Frontline, The Week
(2) Frontline, The Week, India Today, The Illustrated Weekly of India
(3) India Today, The Week, Frontline, The Illustrated Weekly of India
(4) The Week, Frontline, The Illustrated Weekly of India, India Today
Answer: The Illustrated Weekly of India, India Today, Frontline, The Week

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