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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 3

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(1) For Mikhail Bakhtin, __________ was essential for development.
(1) Mass communication
(2) Meaninglessness
(3) Social dialogue
(4) Entropy
Answer: Social dialogue
(2) Communication for sustainable development focuses on :
(1) Transformative learning
(2) Participatory rejection
(3) Decision-making at apex level
(4) Application of corporate techniques
Answer: Transformative learning

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(3) In scientific research, the concept of co-variation is explained in terms of :
(1) Difference
(2) Suddenness
(3) Third factor
(4) Association
Answer: Association
(4) In communication research, formative evaluation includes :
(1) Need assessment
(2) Cost-benefit evaluation
(3) Secondary evaluation
(4) Meta-analysis
Answer: Need assessment
(5) The accuracy of systematic sampling is dependant upon the adequacy of :
(1) the time frame
(2) the operational frame
(3) the sampling frame
(4) the knowledge frame
Answer: the sampling frame
(6) According to Kerlinger content analysis is :
(1) Unsystematic
(2) Biased
(3) Manipulative
(4) Quantitative
Answer: Quantitative
(7) In media research, measurement systems attempt to be isomorphic to :
(1) Persuasion
(2) Contradiction
(3) Negativism
(4) Reality
Answer: Reality
(8) Aurobindo Ghosh’s Journal was :
(1) Satyavadini
(2) Dharma
(3) Swadesimitran
(4) Bala Bharathi
Answer: Dharma
(9) __________ are arbitrary, abstract and represent unseen phenomena.
(1) Symbols
(2) Signs
(3) Rules
(4) Codes
Answer: Symbols
(10) Priming effect of Leonard Berkowitz focusses on :
(1) Political manipulations
(2) Television Violence
(3) Individualism
(4) Personal Relations
Answer: Television Violence
(11) Who is the author of the book ‘Pen as my sword’ ?
(1) K. Rama Rao
(2) S.K. Rau
(3) M. Chalapathi Rao
(4) S. Prakasa Rao
Answer: K. Rama Rao
(12) The information processing theory argues that our cognitive resources are :
(1) Large
(2) Superflous
(3) Limited
(4) Unreliable
Answer: Limited
(13) The positioning of news stories to highlight some aspects of a political issue is known as :
(1) Frame of reference
(2) Semantic noise
(3) Homophily
(4) Priming
Answer: Priming
(14) Which folk drama is known for its humour and social criticism ?
(1) Yakshagana of Karnataka
(2) Nautanki of Uttar Pradesh
(3) Kariyala of Himachal Pradesh
(4) Mohiniyattam of Kerala
Answer: Kariyala of Himachal Pradesh
(15) Deliberate manipulation of communication was referred to as :
(1) Campaigning
(2) Propaganda
(3) Advertising
(4) Gossip
Answer: Propaganda

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