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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 31

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(1) The test that involves placing two versions of an advertisements in the same issue of newspaper is called :
(1) Split-run test
(2) Gall-up-Robinson impact test
(3) Daniel-starch test
(4) Perlson-Influence test
Answer: Split-run test
(2) The techniques of scheduling media that involves purchasing a large amount of space is called :
(1) Media Concentration theory
(2) Media Dominant theory
(3) Media Monitoring theory
(4) Media Effects theory
Answer: Media Dominant theory

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(3) When a set of commercials or announcements is to be written and if it generates a lengthy copy, it is called :
(1) donut copy
(2) core copy
(3) modulated copy
(4) open copy
Answer: donut copy
(4) Aerial advertising is a form of :
(1) print media
(2) in-house advertising
(3) electronic advertising
(4) out-door advertising
Answer: out-door advertising
(5) ‘The post-test only control group design’ is amenable to the application of :
(1) ANOVA
(2) t-test
(3) Chi-square test
(4) Partial Correlation
Answer: t-test
(6) The data and instructions for a computer are known as :
(1) hardware
(2) software
(3) malware
(4) programmer
Answer: software
(7) Harold Evans was the editor of :
(1) The Mirror
(2) The Sunday Guardian
(3) The Times (London)
(4) The Daily Express
Answer: The Times (London)
(8) Four audience dimentions evaluated to determine effectiveness of a specific PR Programme are :
(1) Coverage, target, influence and objectives
(2) Influence, response, coverage and impact
(3) Response, target, influence and message
(4) Message, influence, impact and target
Answer: Influence, response, coverage and impact
(9) The House Journal “Hamara” is published by :
(1) Air India
(2) Bank of India
(3) Indian Hotels
(4) Hindustan Lever Ltd.
Answer: Hindustan Lever Ltd.
(10) Public Relations was developed as a unique practice first in :
(1) Great Britain
(2) Germany
(3) France
(4) The United States
Answer: The United States
(11) The four basic inks to a full range colours found in four colour printing are identified as :
(1) range colours
(2) premium colours
(3) process colours
(4) production colours
Answer: process colours
(12) A visual path that flows from the upper corner to the lower right is identified as :
(1) visual index
(2) visual flight
(3) optical crossline
(4) gutenberg diagonal
Answer: gutenberg diagonal
(13) The Television without Frontiers Directive was introduced in :
(1) The United States
(2) The European Union
(3) Latin America
(4) Australia
Answer: The European Union
(14) The portion of a subject to be shown on camera is called :
(1) anatomical designation
(2) grouping designation
(3) perspective designation
(4) focal designation
Answer: anatomical designation
(15) The readability test of Fog Index was developed by :
(1) Rudolf Flesch
(2) James Power
(3) Robert Gunning
(4) Dale-Chall
Answer: Robert Gunning

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