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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 36

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(1) Lack of empathy is the result of
(1) fatalism
(2) cultural experience
(3) stimulated experience
(4) frustrated experience
Answer: frustrated experience
(2) F. Rozario-Braid defined development communication as
(1) Narrative
(2) Technology
(3) Positive
(4) Management process
Answer: Management process

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(3) The economy that is increasingly based on knowledge and information is called as
(1) Knowledge economy
(2) Information economy
(3) The Third Wave economy
(4) The Electronic economy
Answer: The Third Wave economy
(4) Herbert Schiller described the information received by the poor as
(1) Entertainment
(2) Anti-people
(3) Information slavery
(4) Information garbage
Answer: Information garbage
(5) Famous painter MF Hussain produced the movie
(1) Gaj Gamini
(2) Talaash
(3) Mujhe Kuchh Kahna Hai
(4) The Painting
Answer: Gaj Gamini
(6) Williams Latane’s work is associated with
(1) Social loafing experiment
(2) Conformity experiment
(3) Line-judging experiment
(4) Thin slices experiment
Answer: Social loafing experiment
(7) The first film production studios are known as
(1) Studio apartments
(2) Factory studios
(3) In-house studios
(4) Make-shift studios
Answer: Factory studios
(8) Research done after the event is known as
(1) Ex Post Facto
(2) Pre Test, Post Test
(3) Solomon Four Group Design
(4) Focus Group
Answer: Ex Post Facto
(9) Response Rates do not relate to
(1) Censures
(2) Surveys
(3) Sampling
(4) References
Answer: References
(10) Admass in an ad campaign is for
(1) Target audience
(2) Potential retailers
(3) Laggards
(4) Pedestrians
Answer: Target audience
(11) When the respondents are shown the front page or the cover page of a publication with the name blacked out and are asked whether they remember, reading that particular issue is called
(1) unaided recall
(2) masked recall
(3) recognition recall
(4) aided recall
Answer: masked recall
(12) Bluetooth is a
(1) Trade name
(2) Cell phone
(3) Neighbourhood publication
(4) Ad appeal
Answer: Trade name
(13) When studies are used to measure a company’s position, it is called
(1) Communication Audit
(2) Corporate Audit
(3) Public-Relations Audit
(4) Social Audit
Answer: Public-Relations Audit
(14) Who said “media is used by an individuals to connect or disconnect themselves from others” ?
(1) Franklin John Henrilp
(2) Franklin Hamilton
(3) Marshall McLuhan
(4) Franklin Rosario Baird
Answer: Franklin John Henrilp
(15) Joseph Luft and Harrington Ingham deviced Johari Window of Human Communication with four chambers or windows. Which among the following is not the window suggested by them ?
(1) Open
(2) Blind
(3) Hidden
(4) Cover
Answer: Cover

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