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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 37

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(1) The influential theorist of dependency ______ made a distinction between world systems and mini-systems.
(1) Immanual Wallerstein
(2) Alejandro Poters
(3) Hermassi E.
(4) Ernest Mandel
Answer: Immanual Wallerstein
(2) Audiophile means
(1) Audio recorder
(2) Volume riser
(3) Music buff
(4) Ear Phones
Answer: Music buff

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(3) In the ‘circuit of culture’, Stuart Hall identified five component elements. Four of these component elements are : Production, consumption, regulations and signification. What is the fifth component ?
(1) Sympathy
(2) Empathy
(3) Synthesis
(4) Identity
Answer: Identity
(4) The careful organization of Website’s contents into hierarchical (or sequential) order, it is described as
(1) informational line
(2) information sequencing
(3) information architecture
(4) information processing
Answer: information architecture
(5) Using existing structure in public spaces in advertising is known as
(1) On line Advertising
(2) Bauner Advertising
(3) Transit Advertising
(4) Ambient Advertising
Answer: Ambient Advertising
(6) Ambisonics is also known as
(1) Low voice
(2) Microphones
(3) Surround Sound
(4) Surreptitious entry
Answer: Surround Sound
(7) A short form of a TV programme is called as
(1) Portfolio
(2) Proportion
(3) Pictograph
(4) Pod buster
Answer: Pod buster
(8) When company websites include a permanent display, usually a small box at the side of the screen that invites users to participate in a research project is known as
(1) a stationary display
(2) an outdoor display
(3) classified
(4) point-of-purchase ads
Answer: a stationary display
(9) One of the important ways to ascertain the range of spread of variables in a sample is through the calculations of :
(1) Sample size
(2) Mode
(3) Confidence level
(4) Standard Deviation
Answer: Standard Deviation
(10) Advertising that “ambushes” the viewer is called
(1) Classified Display Advertising
(2) Institutional Advertising
(3) Online Advertising
(4) Unconventional Advertising
Answer: Unconventional Advertising
(11) Which of the following theories or designs eliminates the communication bias in a research project ?
(1) Experimental Group Design
(2) Single Blind Theory
(3) Control Group Design
(4) Double Blind Theory
Answer: Double Blind Theory
(12) Which among the following films made by Satyajit Ray, the story was not taken from Rabindranath Tagore ?
(1) Charulata
(2) Ghare Baire
(3) Postmaster
(4) Devi
Answer: Devi
(13) Adjacency is a
(1) Ear Panel
(2) Index
(3) Morgue
(4) Commercial break
Answer: Commercial break
(14) Film positive used to produce dupe negatives from
(1) Master print
(2) Broad print
(3) Linear print
(4) Big print
Answer: Master print
(15) In Radio without lap or pause called
(1) sibilance
(2) segue
(3) simulcart
(4) slip start
Answer: segue

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