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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 43

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(1) Identify the writer who belonged to new journalism in 1960s and 1970s.
(1) Tom Wolfe
(2) Gerard Goggin
(3) Upton Sinclair
(4) J. Tuchman
Answer: Tom Wolfe
(2) Paul Lazarsfeld and Robert Merton proposed ______ function of the mass media.
(1) Agenda setting
(2) National integration
(3) Status conferral
(4) Surveillance
Answer: Status conferral

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(3) The two-step flow theory emerged from the field of
(1) Linguistics.
(2) Economics.
(3) Politics.
(4) Legal Studies.
Answer: Politics.
(4) The psychoanalytic theories of media were advocated by
(1) Claude Levi-Strauss.
(2) Jacques Lacan.
(3) Ernesto Laclau.
(4) Louis Althusser.
Answer: Jacques Lacan.
(5) The communication component of the dependency paradigm is most often referred to as
(1) modernization.
(2) cultivation.
(3) development.
(4) cultural imperialism.
Answer: cultural imperialism.
(6) In a priori approach, a person assumes that something is true as it is
(1) intuitive.
(2) creative.
(3) self-evident.
(4) effective.
Answer: self-evident.
(7) The power of media is described as
(1) harsh.
(2) hard.
(3) oppositional.
(4) soft.
Answer: soft.
(8) The most familiar of the ‘passive transmitter’ is the one which uses the metaphor of
(1) relativity
(2) normative prescription
(3) mirror
(4) institutional autonomy
Answer: mirror
(9) For Marxists, mass media operate in
(1) professional arena.
(2) religious arena.
(3) ideological arena.
(4) arena of plural values.
Answer: ideological arena.
(10) The liberal model of media and politics, according to Hallin and Mancini, is located in
(1) Sri Lanka.
(2) Mauritius.
(3) Canada.
(4) Brazil.
Answer: Canada.
(11) Semiotic analysis regards media texts as a collection of
(1) alphabets
(2) words
(3) questions
(4) paradigms
Answer: paradigms
(12) The traditional scientific research is
(1) inductive
(2) deductive
(3) non-hypothetical
(4) non-theoretical
Answer: deductive
(13) Yate’s correction is used in
(1) factor analysis
(2) discriminant analysis
(3) chi-square test
(4) ANOVA
Answer: chi-square test
(14) The value necessary to reject a null hypothesis is identified as
(1) rejection value
(2) cut-off value
(3) critical value
(4) matrix value
Answer: critical value
(15) Research questions and hypotheses are investigated with the help of statistical procedures called
(1) internal tests
(2) external speculations
(3) arbitration
(4) algorithm
Answer: algorithm

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