Current Affairs Quiz 2024GKCourses AptitudeADRE 2.0English

Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 8

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(1) A time period that precedes or follows prime time on television is identified as :
(1) Stage time
(2) Trial time
(3) Adjacent time
(4) Fringe time
Answer: Fringe time
(2) The media that has been facing decline in advertising revenue in the Western world is :
(1) Newspaper industry
(2) Radio
(3) Television
(4) Google
Answer: Newspaper industry

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(3) The ABC’s(India) digital measurement service is supported by :
(1) Arbitron
(2) Gallup
(3) Harris
(4) A.C. Nielsen
Answer: A.C. Nielsen
(4) In the commercial world, Public Relations and Advertising are associated with :
(1) Propaganda
(2) Marketing
(3) Diplomacy
(4) Secret service
Answer: Marketing
(5) Cover×frequency will lead to :
(1) Hard facts
(2) Direct exposure
(3) Gross rating points
(4) Tie - in
Answer: Gross rating points
(6) According to Lang and Lang, when individual opinions merge into public opinion, the model that emerges is :
(1) Collective dynamics
(2) Hot public opinion
(3) Public opinion mainstreaming
(4) Collateralisation
Answer: Collective dynamics
(7) The First World Assembly of Public Relations Associations was held in :
(1) Mexico city
(2) New York
(3) London
(4) Tokyo
Answer: Mexico city
(8) Banner advertisement is a type of :
(1) Outdoor Advertising
(2) Interactive Advertising
(3) Corporate Advertising
(4) Paid Advertising
Answer: Interactive Advertising
(9) Bipolar objectives are used in :
(1) Likert scale
(2) Thurstone scale
(3) Gutman scale
(4) Semantic differential
Answer: Likert scale
(10) Social marketing theory is essentially ________.
(1) Content - dominated
(2) Source - dominated
(3) Receiver - dominated
(4) Channel - dominated
Answer: Source - dominated
(11) _________ refers to the number of billboards used for an advertisement.
(1) Cumes
(2) Counter boards
(3) Facings
(4) Deckers
Answer: Counter boards
(12) Who commands higher advertising prices globally for now ?
(1) Digital music
(2) Digital news
(3) Digital video
(4) Television
Answer: Digital music
(13) Transition from one scene to another in a TV commercial is referred to as :
(1) Movement
(2) Linkage
(3) Bridge
(4) Run - in
Answer: Bridge
(14) The tabloid version of earlier broadsheet newspaper is called :
(1) Contact print
(2) Compact
(3) Tab
(4) Compressor
Answer: Compact
(15) The estimation of story length is called :
(1) Casting off
(2) Copy fit
(3) Space check
(4) Line estimate
Answer: Casting off

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