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Free download in PDF Marketing Management Multiple Choice Questions(MCQs) & Answers for competitive exams. These Marketing Management Objective Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test.
(1)
When making purchase decisions the main consideration involved in organizational buying is
[A]
Product quality
[B]
Price
[C]
Service
[D]
All the above
(2)
An appropriate pricing strategy for a new product to be introduced in the market will be
[A]
Average/Marginal cost-plus pricing
[B]
Skimming/Penetrating pricing
[C]
Product-line pricing
[D]
Differential pricing
Answer: Skimming/Penetrating pricing
(3)
In marketing research, primary data can be collected through
[A]
Observational Method
[B]
Survey Method
[C]
Experimental Method
[D]
All of the above
(4)
The customer joining the queue and leaving it afterwards is defined as
[A]
Jockeying
[B]
Balking
[C]
Reneging
[D]
None of the above
(5)
Which of the following is not included in the five forces of competition?
[A]
Bargaining power of suppliers
[B]
Bargaining power of consumers
[C]
Threat of substitutes
[D]
Strategic planning
Answer: Strategic planning
(6)
Emerging market economies are:
[A]
A part of developed countries
[B]
Newly industrializing countries
[C]
A part of developing countries
[D]
A part of third world countries
Answer: Newly industrializing countries
(7)
The number of product lines a company carries is called
[A]
Product range
[B]
Product mix depth
[C]
Product mix width
[D]
Product line length
Answer: Product mix width
(8)
Which of the following is not the stage of new product development?
[A]
Idea Generation
[B]
Business Analysis
[C]
Test Marketing
[D]
Market Segmentation
Answer: Market Segmentation
(9)
Globalization involves
[A]
Free flow of technology from one country to another
[B]
Free flow of investment from one country to the other
[C]
Free flow of people from one country to the other
[D]
All the above
(10)
Which of the following organizations is meant for promoting small scale industries at district level?
[A]
SIDBI
[B]
DIC
[C]
SFCs
[D]
NABARD
(11)
Which of the following is not one of the benefits of E-Commerce?
[A]
E-Commerce offers greater flexibility in meeting consumer needs
[B]
E-Commerce can help to reduce cost
[C]
E-Commerce increases potential market share
[D]
E-Commerce increases the net cost per contact
Answer: E-Commerce increases the net cost per contact
(12)
GATT stands for
[A]
General Accord on Tariff and Trade
[B]
Generous Agreement on Trade and Tariff
[C]
General Agreement on Tariff and Trade
[D]
Generalist Agreement on Trade and Tariff
Answer: General Agreement on Tariff and Trade
(13)
Which one is not the overseas market entry strategy followed by Multinational Corporations?
[A]
Franchise
[B]
Collaborations
[C]
Joint venture
[D]
Strategic planning
Answer: Strategic planning
(14)
The evaluation of Business activities and behaviour as right or wrong is called
[A]
Corporate Governance
[B]
Business Ethics
[C]
Social Responsibility
[D]
None of the above
(15)
Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization?
[A]
Mission
[B]
Values
[C]
Objectives
[D]
Goals
(16)
Statistical Quality Control requires determination of
[A]
Quality tolerance limit
[B]
Quantity measurement
[C]
Production leads time
[D]
Inventory carrying cost
Answer: Quality tolerance limit
(17)
The Government of India established the Small Industries Development Organisation (SIDO) in the year:
[A]
1951
[B]
1972
[C]
1954
[D]
1982
(18)
‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of
[A]
Cundiff ad still
[B]
Kenneth Andrews
[C]
Philip Kotler
[D]
Kishwar S. Kan
(19)
Which of the following is not the stage of product life cycle?
[A]
Introduction
[B]
Growth
[C]
Market segmentation
[D]
Decline
Answer: Market segmentation
(20)
The scientific system of collecting and analysis of data pertaining to market is known as
[A]
Production Research
[B]
Advertising Research
[C]
Marketing Research
[D]
None of the above
Answer: Marketing Research
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