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Free download in PDF UGC NET(National Eligibility Test) November 2017 Mass Communication and Journalism paper III.
1. The first Indian language newspaper was :
- (1) Bangadoota
- (2) Samachar
- (3) Digdarshan
- (4) Mirat - ul - Akhbar
Answer: (3)
2. In wheel type of communication, _________ is dominant.
- (1) One person
- (2) One group
- (3) One chain
- (4) One nation
Answer: (1)
3. The concept of mindful journalism has drawn inspiration from :
- (1) Hinduism
- (2) Daoism
- (3) Christianity
- (4) Buddhism
Answer: (4)
4. According to Haebermas, modern mass media are influenced by :
- (1) A high degree of ethical conduct
- (2) New cultural trends
- (3) Massive public participation
- (4) Empty political spectacle
Answer: (4)
5. Jean Baudrillard has described mass media as a :
- (1) Social powerhouse
- (2) Prosperous middle man
- (3) Political institution
- (4) Speech without response
Answer: (4)
6. When an operating model of communication represents some aspect of reality , it represents :
- (1) Stimulation
- (2) Stagnation
- (3) Simulation
- (4) Stratification
Answer: (3)
7. In symbolic interaction, artificial signs that produce highly predictable responses are known as :
- (1) Signals
- (2) Signs
- (3) Symbols
- (4) Variants
Answer: (1)
8. Initial stage of interpersonal communication is called :
- (1) The phatic stage
- (2) The intimate stage
- (3) The personal stage
- (4) The public stage
Answer: (1)
9. ‘Mental images’ that enable people to classify objects and to structure responses are known as :
- (1) Stereotypes
- (2) Verbal commands
- (3) Non verbal cues
- (4) Typifications
Answer: (4)
10. In cultivation analysis, when viewers identify the television contents with their daily events, this phenomenon is known as :
- (1) Redundancy
- (2) Cultural cues
- (3) Proxy
- (4) Resonance
Answer: (4)
11. The post-modernist media studies hinge on :
- (1) Collectivism
- (2) Religious leadership
- (3) Inspirational illusions
- (4) Aesthetic politics
Answer: (4)
12. Media audiences respond selectively to the media due to their own interpretation of ________
of their daily life.
- (1) Social discourses
- (2) Creative production
- (3) Unwanted innovations
- (4) Unclear conformities
Answer: (1)
13. Critical theories of mass communication are ________ in character.
- (1) Political
- (2) Insignificant
- (3) Symbolic
- (4) Iconic
Answer: (1)
14. The Vernacular Press Act 1878 was also called as :
- (1) Lytton’s Act
- (2) Gagging Act
- (3) Full control law
- (4) Coercive control law
Answer: (2)
15. __________ of the statement is not a defence in a criminal proceeding against defamation.
- (1) Interpretation
- (2) Public approval
- (3) Power
- (4) Truth
Answer: (3)
16. The operation of Article 19 of the Indian constitution can be suspended under :
- (1) Article 358
- (2) Article 372
- (3) Article 378
- (4) Article 387
Answer: (1)
17. The International Federation of Journalists is based in :
- (1) Amsterdam
- (2) Frankfurt
- (3) Brussels
- (4) Vienna
Answer: (3)
18. For Jan Servaes, cultural diversity belongs to the cluster of :
- (1) Normative concepts
- (2) Contextual concepts
- (3) Strategic concepts
- (4) Advocacy concepts
Answer: (2)
19. The element of compensatory rivalry usually happens with :
- (1) The researcher
- (2) The control group
- (3) The experimental group
- (4) The staticians
Answer: (2)
20. External validity can be achieved through :
- (1) Random samples
- (2) Intervening variables
- (3) Concealing errors
- (4) Small samples
Answer: (1)
21. Equal appearing intervals are a characteristic of :
- (1) Likert scale
- (2) Arbitrary scale
- (3) Thurstone scale
- (4) Cumulative scale
Answer: (3)
22. The reactions of respondents to experimental situations are identified as :
- (1) Varied response
- (2) Control variables
- (3) Demand characteristics
- (4) Natural recall
Answer: (3)
23. The audience fragmentation has increased the demand for :
- (1) Trend studies
- (2) One - shot studies
- (3) Historical studies
- (4) Consultative studies
Answer: (1)
24. The people’s meter used by Nielsen Media Research records :
- (1) TV commercials
- (2) The programmes watched by people during sweeps
- (3) The programmes watched by people at specific times
- (4) The names of people in households who participate in Nielsen ratings
Answer: (2)
25. The issue of content management has to do with :
- (1) The movie industry controlling the content and subject matter of films
- (2) The movie industry’s desire that the films be broadcast on TV at the highest quality possible
- (3) The movie industry’s attempt to have copy protection on movies that are broadcast
- (4) The movement on the part of the consumer to have good content in all TV broadcasts
Answer: (3)
26. Electronic flash memory data storage device used for storing digital information :
- (1) Tripod
- (2) Flash card
- (3) Flash Drive
- (4) Memory card
Answer: (4)
27. __________ is used to protect private information stored in computers.
- (1) Professional
- (2) Puller
- (3) Phisher
- (4) Firewall
Answer: (4)
28. Which is the parent company of Google ?
- (1) Alphabet
- (2) Oracle
- (3) Dell
- (4) Microsoft
Answer: (1)
29. The film that has won Oscar Award for 2017 is :
- (1)La La Land
- (2) Moonlight
- (3) Hidden figure
- (4) Lion
Answer: (2)
30. Grid card is related to :
- (1) Broadcast media
- (2) Newspapers
- (3) Outdoor media
- (4) Magazines
Answer: (1)
31. Sirius is a/an :
- (1) Internet radio
- (2) Satellite radio
- (3) Internet streamer
- (4) Satellite TV station
Answer: (2)
32. A time period that precedes or follows prime time on television is identified as :
- (1) Stage time
- (2) Trial time
- (3) Adjacent time
- (4) Fringe time
Answer: (4)
33. The media that has been facing decline in advertising revenue in the Western world is :
- (1) Newspaper industry
- (2) Radio
- (3) Television
- (4) Google
Answer: (1)
34. The ABC’s(India) digital measurement service is supported by :
- (1) Arbitron
- (2) Gallup
- (3) Harris
- (4) A.C. Nielse
Answer: (4)
35. In the commercial world, Public Relations and Advertising are associated with :
- (1) Propaganda
- (2) Marketing
- (3) Diplomacy
- (4) Secret service
Answer: (2)
36. Cover×frequency will lead to :
- (1) Hard facts
- (2) Direct exposure
- (3) Gross rating points
- (4) Tie - in
Answer: (3)
37. According to Lang and Lang, when individual opinions merge into public opinion, the model that emerges is :
- (1) Collective dynamics
- (2) Hot public opinion
- (3) Public opinion mainstreaming
- (4) Collateralisation
Answer: (1)
38. The First World Assembly of Public Relations Associations was held in :
- (1) Mexico city
- (2) New York
- (3) London
- (4) Tokyo
Answer: (1)
39. Banner advertisement is a type of :
- (1) Outdoor Advertising
- (2) Interactive Advertising
- (3) Corporate Advertising
- (4) Paid Advertising
Answer: (2)
40. Bipolar objectives are used in :
- (1) Likert scale
- (2) Thurstone scale
- (3) Gutman scale
- (4) Semantic differentia
Answer: (1)
41. Social marketing theory is essentially ________.
- (1) Content - dominated
- (2) Source - dominated
- (3) Receiver - dominated
- (4) Channel - dominated
Answer: (2)
42. _________ refers to the number of billboards used for an advertisement.
- (1) Cumes
- (2) Counter boards
- (3) Facings
- (4) Deckers
Answer: (2)
43. Who commands higher advertising prices globally for now ?
- (1) Digital music
- (2) Digital news
- (3) Digital video
- (4) Television
Answer: (1)
44. Transition from one scene to another in a TV commercial is referred to as :
- (1) Movement
- (2) Linkage
- (3) Bridge
- (4) Run - in
Answer: (3)
45. The tabloid version of earlier broadsheet newspaper is called :
- (1) Contact print
- (2) Compact
- (3) Tab
- (4) Compressor
Answer: (2)
46. The estimation of story length is called :
- (1) Casting off
- (2) Copy fit
- (3) Space check
- (4) Line estimate
Answer: (1)
47. On Spec in journalistic parlance means :
- (1) Commissioned article
- (2) Uncommissioned article
- (3) Additional editorial
- (4) First page feature
Answer: (2)
48. Fan writing is characterised as a type of textual :
- (1) Preacting
- (2) Problematisation
- (3) Poaching
- (4) Presumption
Answer: (3)
49. Screamer is a/an _________ mark normally seen in headlines.
- (1) Question
- (2) Quotation
- (3) Exclamatory
- (4) Semicolon
Answer: (3)
50. Assertion (A) : Modern mass media are responsible for destroying the folk communities.
Reason (R) : The media fare provides scope to have individual judgements to decide what is amoral and what is not.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (4)
51. Assertion (A) : Television is central to ‘global mass culture.’
Reason (R) : The flow of television programmes from different directions is more
pronounced than ever before to the West.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (3)
52. Assertion (A) : The liberal model of media is positive to the growth of democracy.
Reason (R) : Market orientation makes media responsive to public issues.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (3)
53. Assertion (A) : Market based media ownership aims to create an informed citizenry.
Reason (R) : Such an architecture of media system delivers enormous amounts of news on public affairs.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (3)
54. Assertion (A) : Video podcasting and peer-to-peer networking represent a new architecture of aesthetics.
Reason (R) : Technological evolution has hindered the public access to media.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (3)
55. Assertion (A) : The synergy of modern economy with modern mass media is the other face of sophisticated media manipulation.
Reason (R) : Sale of physical and entertainment products is the sole aim of today’s corporate media which aims to maximise profits.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true
Answer: (1)
56. Assertion (A) : In the present day democracy, the rights and duties of publics to communicate has become less acceptable.
Reason (R) : Because of commercialisation and professionalisation, media viewpoints of others are of little consequence in media content selection.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (4)
57. Assertion (A) : Language and communications are not only social practices, but also political.
Reason (R) : Human communication has the primary objective of self - preservation.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (2)
58. Assertion (A) : The invention of Internet was basically not for democratising the global communication system.
Reason (R) : It was initiated for the US military to control centres to communicate in the eventuality of a nuclear war.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (1)
59. Assertion (A) : People watch television because they are very fond of news.
Reason (R) : Some news channels are not objective and neutral in their coverage of news.
Code :
- (1) (A) is true but (R) is not the correct explanation of (A).
- (2) (R) is true but (A) is not the correct explanation of (R).
- (3) Both (A) and (R) are correct.
- (4) Both (A) and (R) are incorrect.
Answer: (4)
60. Assertion (A) : Print media is less socially responsible than the electronic media.
Reason (R) : Because the electronic media depend heavily on commercial revenue and
as such they have to protect their commercial interests.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (4)
61. Assertion (A) : Guerilla television and video are more than media tools.
Reason (R) : They reflect the images of rebellion of the oppressed against modern
imperialism.
Code :
- (1) Both (A) and (R) are true.
- (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- (3) (A) is true, but (R) is false.
- (4) (A) is false, but (R) is true.
Answer: (1)
62. Identify the correct sequence of emergence of different types of journalism :
- (1) Citizen journalism, advocacy journalism, new journalism, alternative journalism
- (2) Alternative journalism, advocacy journalism, citizen journalism, new journalism
- (3) New journalism, alternative journalism, advocacy journalism, citizen journalism
- (4) Advocacy journalism, new journalism, citizen journalism, alternative journalism
Answer: (3)
63. Identify the correct chronological sequence of the following statutes :
- (1) The contempt of Court Act, the copyright Act, the Right to Information Act, the young persons (Harmful publications) Act
- (2) The copyright Act, the young persons (Harmful publications) Act, the Right to Information Act, the contempt of Court Act
- (3) The Right to Information Act, The young persons (Harmful publications) Act, the copyright Act, the contempt of Court Act
- (4) The Young Persons (Harmful publications) Act, the copyright Act, the contempt of Court Act, the Right to Information Act
Answer: (4)
64. The correct chronological sequence of the following theories is :
- (1) Libertarian, authoritarian, social responsibility, communist
- (2) Social responsibility, communist, authoritarian, libertarian
- (3) Communist, libertarian, authoritarian, social responsibility
- (4) Authoritarian, libertarian, communist, social responsibility
Answer: (4)
65. The sequence of language wise circulation of newspapers, as per ABC report of (Jan - June
2016) is :
- (1) English, Malayalam, Tamil, Hindi
- (2) Hindi, English, Malayalam, Tamil
- (3) English, Hindi, Tamil, Malayalam
- (4) Hindi, Malayalam, English, Tamil
Answer: (2)
66. Match the following :
Code :
- (1) (i) (iii) (ii) (iv)
- (2) (ii) (iv) (i) (iii)
- (3) (iii) (ii) (iv) (i)
- (4) (iv) (i) (iii) (ii)
Answer: (3)
67. Match the following :
Code :
- (1) (ii) (i) (iv) (iii)
- (2) (iv) (iii) (ii) (i)
- (3) (iii) (ii) (i) (iv)
- (4) (i) (iv) (iii) (ii)
Answer: (1)
68. Match the following :
Code :
- (1) (i) (iv) (iii) (ii)
- (2) (iii) (i) (iv) (ii)
- (3) (i) (ii) (iv) (iii)
- (4) (iv) (iii) (ii) (i)
Answer: (4)
69. Match the following :
Code :
- (1) (iii) (iv) (i) (ii)
- (2) (i) (ii) (iv) (iii)
- (3) (iv) (iii) (ii) (i)
- (4) (ii) (i) (iii) (iv)
Answer: (1)
70. Match the following :
Code :
- (1) (i) (iv) (ii) (iii)
- (2) (iii) (iv) (i) (ii)
- (3) (iv) (iii) (i) (ii)
- (4) (i) (ii) (iv) (iii)
Answer: (3)
71. Who paid for the practice of embedded journalism in the United States ?
- (1) News organisations
- (2) The US Pentagon
- (3) The American taxpayers
- (4) Journalists themselves
Answer: (3)
72. Embedded journalism affected the media function of :
- (1) Supply of news
- (2) Respecting the soldiers
- (3) Objective reporting
- (4) Standing against the enemy
Answer: (3)
73. What was the issue faced by embedded journalists during the 2003 war ?
- (1) Consequences of factual reporting
- (2) Absence of conflicting loyalties
- (3) Availability of multiple news sources
- (4) One - dimensional reports
Answer: (4)
74. Embedded reporting is restricted by :
- (1) The inability to observe the consequences of war
- (2) Sharing lived experience
- (3) Impartial reporting
- (4) Opportunities to observe
Answer: (1)
75. Till date embedded reporting of wars has made people witness :
- (1) Coverage with grisly consequences
- (2) Safe-zones in conflict areas
- (3) Suffering of Iraqi people
- (4) War with one-sided focus
Answer: (4)
UGC NET Mass Communication and Journalism November 2017 Paper III
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