Q. When producers, wholesalers, and retailers act as a unified system, they comprise a Conventional marketing system. Power-based marketing system. Horizontal marketing system. Vertical marketing system. Answer: Vertical marketing system.
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Q. Today’s marketers need ______________ Neither creativity nor critical thinking skills Both creativity and critical thinking skills Critical thinking skills but not creativity Creativity but not critical thinking skills Answer: Both creativity and critical thinking skills
Q. Diversification is best described as which of the following? Existing products in new markets Existing products in existing markets New products for new markets New products for existing markets Answer: New products for new markets
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Q. Market expansion is usually achieved by: More effective use of distribution More effective use of advertising By cutting prices All of the above are suitable tactics Answer: All of the above are suitable tactics
UPSC Daily Current Affairs Quiz 29th September 2022 composed by the Gkseries team is very helpful to UPSC aspirants. UPSC Daily Static Quiz: 29 September 2022
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Q. Early adopters of which opinion leaders are largely comprised of and tend to be ______________ Generalized; that is, they tend to lead the group on most issues More likely to buy new products before their friends do and voice their opinions about them From the upper class; people from other classes are more likely
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Q. The term “marketing mix” describes: A composite analysis of all environmental factors inside and outside the firm A series of business decisions that aid in selling a product The relationship between a firm’s marketing strengths and its business weaknesses A blending of four strategic elements to satisfy specific target markets Answer: A blending of
Q. The strategic marketing planning process begins with ______________ The writing of the mission statement The establishment of organizational objectives The formulation of a marketing plan Hiring a senior planner Answer: The writing of the mission statement
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Q. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of- Pricing Distribution Product development Promotion Answer: Promotion
Q. The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency). Product concept Production concept Production cost expansion concept Marketing concept Answer: Product concept
