UPSC Daily Static Quiz: 29th September 2022
UPSC Daily Static Quiz 29th September 2022 composed by the Gkseries team is very helpful to UPSC aspirants. UPSC Daily Important Topic | 29th September 2022
September 2022
The term marketing refers to
Q. The term marketing refers to: New product concepts and improvements Advertising and promotion activities A philosophy that stresses customer value and satisfaction Planning sales campaigns Answer: A philosophy that stresses customer value and satisfaction
______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products
Q. ______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. The promotion mix Integrated international affairs Integrated marketing communications Integrated demand characteristics Answer: Integrated marketing communications
When companies make marketing decisions by considering consumers’ wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
Q. When companies make marketing decisions by considering consumers’ wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles? Innovative marketing Consumer-oriented marketing Value marketing Societal marketing Answer: Societal marketing
_____is the collection and interpretation of information about forces, events, and relationships that may affect the organization
Q. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization. Environmental scanning Stakeholder analysis Market sampling Opportunity analysis Answer: Environmental scanning
The use of price points for reference to different levels of quality for a company’s related products is typical of which product-mix pricing strategy?
Q. The use of price points for reference to different levels of quality for a company’s related products is typical of which product-mix pricing strategy? Optional-product pricing Captive-product pricing By-product pricing Product line pricing Answer: Product line pricing
Economic Cooperation and Trade b/w India and EU: UPSC Daily Important Topic | 29 September 2022
Economic Cooperation and Trade b/w India and EU ✓The EU as a bloc of 28 countries is India’s largest regional trading partner while India was the EU’s 9th largest trading partner in 2016. ✓ Bilateral trade in goods standing at US$ 88 bn in 2016. The EU is also the largest destination for Indian exports.
These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
Q. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited Niche Hold Harvest Divest Answer: Niche
Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?
Q. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers? Use of an undifferentiated one-size-fits-all marketing strategy Different pricing strategies for different groups Variations in product offerings to suit the wants of a particular group Study of ethnic buying habits to isolate market segments Answer: Use
Strategic marketing planning establishes the
Q. Strategic marketing planning establishes the— Resource base provided by the firm’s strategy Economic impact of additional sales Tactical plans that must be implemented by the entire organization Basis for any marketing strategy Answer: Basis for any marketing strategy