Bandhan Bank launched ‘Jahaan Bandhan, Wahaan Trust’ campaign

Bandhan Bank launched ‘Jahaan Bandhan, Wahaan Trust’ campaign: Bandhan Bank has launched its integrated marketing campaign featuring its brand ambassador, cricketing legend Sourav Ganguly. The ‘Jahaan Bandhan, Wahaan Trust’ campaign emphasises the ‘trust’ that the brand has been able to earn in a span of seven years as a Bank and over the last two decades in the various avatars prior to the Bank.

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The campaign was conceptualised by Leo Burnett Orchard. Bandhan was constituted in 2001 as a not-for-profit entity. The RBI had accorded ‘universal banking licence’, following which the Bank has started operating on August 23, 2015.

Objective: To bring in financial inclusion and women empowerment.

Bandhan Bank headquarters: Kolkata