Home » Marketing Management MCQs » _____is the collection and interpretation of information about forces, events, and relationships that may affect the organization Marketing Management MCQs _____is the collection and interpretation of information about forces, events, and relationships that may affect the organization September 29, 2022 393 Views Q. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization. Environmental scanningStakeholder analysisMarket samplingOpportunity analysis Answer: Environmental scanning
In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values
