Q. Which of the following is not a data-collection method? Research questions Unstructured interviewing Postal survey questionnaires Participant observation Answer: Research questions
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Q. The core ingredients of a dissertation are: Introduction; Data collection; Data analysis; Conclusions and recommendations. Executive summary; Literature review; Data gathered; Conclusions; Bibliography Introduction; Literature review; Research methods; Results; Discussion; Conclusion Research plan; Research data; Analysis; References Answer: Introduction; Literature review; Research methods; Results; Discussion;
Q. What does ‘sampling cases’ mean? Sampling using a sampling frame Identifying people who are suitable for research Literally, the researcher’s brief-case Sampling people, newspapers, television programmes etc Answer: Sampling people, newspapers, television programmes etc.
Q. Which of the following is not a type of research question? A hypothesis Predicting an outcome Evaluating a phenomenon Developing good practice Answer: A hypothesis
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Q. A deductive theory is one that Allows theory to emerge out of the data Involves testing an explicitly defined hypothesis Allows for findings to feed back into the stock of knowledge Uses qualitative methods whenever possible Answer: Involves testing an explicitly defined hypothesis
Q. We review the relevant literature to know: What is already known about the topic What concepts and theories have been applied to the topic Who are the key contributors to the topic All of the above Answer: All of the above
Q. Which comes first, theory or research? Theory, because otherwise you are working in the dark Research, because that’s the only way you can develop a theory It depends on your point of view The question is meaningless, because you can’t have one without the other Answer: It depends on your point of view
Q. Bibliography given in a research report Helps those interested in further research and studying the problem from another angle Shows the vast knowledge of the researcher Makes the report authentic None of the above Answer: Helps those interested in further research and studying the problem from another angle
Q. The number of customers exposed to the brand is called ______________. Brand licensing. Brand awareness. Brand equity. Positioning. Answer: Brand awareness.
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Q. In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values. Geographic. Demographic Psychographic. Behavioral. Answer: Psychographic.
