Q. The best channel of distribution for vacuum cleaner is ______________. Direct marketing. Tele marketing. Retail chains. None of these. Answer: Direct marketing.

Q. A marketing information system (MIS) caters to the needs of ______________. Marketing decision. Databases. Safeguard. Customized. Answer: Marketing decision.

Q. The only revenue producing element in the marketing mix is. Product. Price. Place. Promotion. Answer: Price.

Q. ______________ helps to understand how consumers are influenced by their environment. Consumer behavior Motives. Perception. Learning. Answer: Consumer behavior

Q. Logistics management is a part of ______________. Production. Marketing channel Supply chain management. Consumption. Answer: Supply chain management.

Q. ______________ is aimed at encouraging renewed use of a product in which market interest has declined. De-marketing. Re-marketing. Synch rod. Tele marketing. Answer: Re-marketing.

Q. Social marketing is used as an instrument to achieve the goals of ______________. Marketer. Seller. Society. None of these. Answer: Society.

Q. The emotional attachment of a customer towards a brand is known as ______________. Brand loyalty. Brand awareness. Brand equity. Brand association. Answer: Brand loyalty.

Q. Today, companies have to manage relation with their ______________ in order to ensure timely supplies and meet customers’ requirements. Customers. Government. Suppliers. International market. Answer: Suppliers.

Q. The traditional view of marketing is that the firm makes something and then ______________ it. Markets. Sells. Prices. Services. Answer: Sells.