Political campaigns are generally examples of
Q. Political campaigns are generally examples of— Cause marketing Organization marketing Event marketing Person marketing Answer: Person marketing
Which of the following is NOT an element of the marketing mix?
Q. Which of the following is NOT an element of the marketing mix? Distribution Product Target market Pricing Answer: Target market
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Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
Q. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options? Customer perceived value Marketing myopia Customer relationship management Customer satisfaction Answer: Customer perceived value
A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?
Q. A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation? Geographic Demographic Psychographics Behavioural Answer: Geographic
Which one of the following statements by a company chairman BEST reflects the marketing concept?
Q. Which one of the following statements by a company chairman BEST reflects the marketing concept? We have organized our business to satisfy the customer needs We believe that the marketing department must organize to sell what we produce We try to produce only high quality, technically efficient products We try to encourage company growth
The buying process starts from which one of the following stages in which the buyer recognizes a problem or need
Q. The buying process starts from which one of the following stages in which the buyer recognizes a problem or need Need recognition Information search Evaluation of alternative Purchase decision Answer: Need recognition
Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?
Q. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down? Selling concept Product concept Production concept Marketing concept Answer: Production concept
The mental act, condition or habit of placing trust or confidence in another, shows which of the following options?
Q. The mental act, condition or habit of placing trust or confidence in another, shows which of the following options? Motive Belief Behaviour Attitude Answer: Belief
Which is NOT the stage that customers go through in the process of adopting a new product?
Q. Which is NOT the stage that customers go through in the process of adopting a new product? Awareness Interest Evaluation Culture Answer: Culture
What does this statement show “Trade of value between two parties”?
Q. What does this statement show “Trade of value between two parties”? Competition Transaction Exchange Need Answer: Transaction
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