Q. Buying goods and services for further processing or for use in the production process refers to _________ Consumer markets Government markets Business markets International markets Answer: Business markets
Q. After concept testing, a firm would engage in __________ for developing and marketing a new product? Marketing Strategy Development Stage Business Analysis Stage Product Development Stage Test Marketing Stage Answer: Marketing Strategy Development Stage
Q. ______________ is a process of identifying the areas of market that are different from one another. Marketing. Segmentation. Promotion. Targeting. Answer: Segmentation.
Q. The four Ps are characterized as being ______________. Product, Positioning, place and price.. Product, Production, price and place Promotion, place, positioning, production Product, place, price and promotion. Answer: Product, place, price and promotion.
Q. ______________ is a process of transforming information and experience into knowledge. Marketing. Positioning. Perception. Learning. Answer: Learning.
______________ is a process of transforming information and experience into knowledge Read More »
Q. Ensuring the availability of the products and services as and when required by the customers is ______________ utility. Time. Place. Form. Profession Answer: Time.
Q. Marketing is a process which aims at ______________. Satisfaction of customer needs. Selling products. Production. Profit making. Answer: Satisfaction of customer needs.
Q. If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached? Introduction Decline Growth Maturity Answer: Decline
Q. According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function? Promote marketing intelligence. Develop sales tactics. Develop the customer proposition. Work with other business functions and third parties. Answer: Develop sales tactics.
Q. ______ are products bought by individuals and organizations for further processing or for use in conducting a business. Consumer products Speciality products Industrial products Personal Products Answer: Industrial products
