Q. _________ upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner. Contemporary Model Conventional Model Both a&b None of the above Answer: Contemporary Model
Q. __________ is highly firm-centric, where the firm believes that the competitive edge lies in its ability to innovate. Conventional Model Contemporary Model Competitive Model None of the above Answer: Conventional Model
Q. Which of the following is not an Exchange function of Marketing? Product Planning & Development Buying function After-sales service Selling Function Answer: After-sales service
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Current Affairs is the most important area in all competitive exams. But the difficulty level is very high. That’s why; many aspirants get confused, how to select Current Affairs for Preparation of Competitive Examination? In this Post, Daily Current Affairs 29 September 2022, we have tried to cover each and every point and also included all
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Q. __________ is the major objective of any marketing activity in the world. Promotion Selling Assembling Transportation Answer: Selling
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Q. Marketing segmentation is useful for___________ Prospects Identification To know the customer’s tastes and preferences To target current clients All of the above Answer: All of the above
Q. _________ Involves purchase from various sources & assembled at one place. Selling Assembling Buying Promoting Answer: Assembling
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Q. _______ is a combination of quality, service & price. Marketing Triad Customer Value Triad Customer Satisfaction Triad Service Quality Triad Answer: Customer Value Triad
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Q. Which of the following refers to marketing channel? Integrated Marketing Communication Distribution Marketing Myopia Retailing Answer: Distribution
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Q. Marketing management is ________. Developing marketing strategies to move the company forward Managing the marketing process Monitoring the profitability of the company’s products and services The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value Answer: The art and science of choosing
