Q. Marketing research does not normally Gather environmental information Provide a continuous source of information Relate to all aspects of marketing operations Describe the current situation Answer: Provide a continuous source of information
Q. Internet Marketing does not deal Advertising Interactive Marketing E-mail Marketing and Web advertising Display Advertising Answer: Display Advertising
Q. MRP stands for Management Resource Planning Marketing Research Planning Manufacturing Resource Planning Material Requirements Planning Answer: Material Requirements Planning
Q. Marketing research data is gathered by Observation In-depth interviews Controlled experiment All of the above Answer: All of the above
Q. Which one of the following is controllable variable of marketing management? Packaging Legal Environment Advertisement Political Environment Answer: Advertisement
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Q. Marketing management is the process of product planning, pricing, promotion and _______ along with the services to generate transaction that satisfies the organizational and user objectives. Distribution or Place Reward Goals None of these Answer: Distribution or Place
Q. The concept of on-line marketing is different from the concept of e-commerce e-Accounting Commerce All of these Answer: All of these
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Q. Modern Marketing includes Digital Marketing Social Marketing Green Marketing All of the above Answer: All of the above
Q. A Product line is a group of Products that are closely related to Product Promotion Production style and Brand Power Answer: Product
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Q. In marketing ‘SEM’ means Search-Engine-Marketing Strategy-Engine-Money Sales-Engine-Management Sales-even-Money Answer: Search-Engine-Marketing
