Q. Marketing planning consists Product Positioning Market Segmentation Distribution Network All of the above Answer: All of the above

Q. Brand concept not includes Digital marketing Brand name Brand identity and value Brand personality Answer: Digital marketing

Q. The marketing manager have to carry out their responsibilities integrating all these factors in the management Process Objective Goals Opportunity Answer: Process

Q. The Market environment consists Socio-economic Technology Competition All of these Answer: Product mix width

Q. Which is not a form of Internet Marketing? On-line marketing Internet advertising e-Marketing Product Mix and Branding Answer: Product Mix and Branding

Q. Which is a base of green marketing? Green house gas reduction market Capital Flow Programme Product Answer: Product

Q. Which of the following is not controllable variable of marketing management? Competitive Environment Technological Environment Economic Environment All of above Answer: All of above

Q. Which of the following is not factors of the demand variable, according to Philip Kotler? Environment Variable Competition Variable Customer Variable All of the above Answer: All of the above

Q. The marketing plan provides both The vision and the cost The vision and the direction The vision and control The vision and the post Answer: The vision and the direction

Q. Market control process consists Formation of Performance standards Performance Appraisal Correcting Deviations All the above Answer: All the above