Shoonya Campaign
✓NITI Aayog and Rocky Mountain Institute (RMI) and RMI India have launched the Shoonya Campaign. RMI is an independent nonprofit organization founded in 1982.
✓It is an initiative to promote zero-pollution delivery vehicles by working with consumers and industry.
✓The campaign will promote the adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the health, environmental and economic benefits of electric vehicles.
✓As part of the campaign, a corporate branding and certification programme is being launched to recognise and promote the industry’s efforts towards transitioning to EVs for final-mile deliveries.
