Swachh Sagar, Surakshit Sagar Campaign
∆It is the first-of-its-kind and longest running coastal cleanup campaign in the world with the highest number of people participating in it.
∆The Campaign will culminate on “International Coastal Clean-up Day” (17th September 2022).
∆The day aims to increase public awareness about the accumulation and negative impacts of litter in oceans, on coastlines and on beaches.
∆Globally, “International Coastal Clean Up Day” is celebrated on the third Saturday of September, every year.
∆Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying the marine life.
∆A mobile app “Eco Mitram” has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity
∆Objectives:
•Running a cleanliness campaign along India’s entire coastline.
•To reduce marine litter.
•Minimising the use of plastics.
•Encouraging segregation of waste at source and waste management.
