Marketing Management MCQs

Q. _________ Involves purchase from various sources & assembled at one place. Selling Assembling Buying Promoting Answer: Assembling

Q. _______ is a combination of quality, service & price. Marketing Triad Customer Value Triad Customer Satisfaction Triad Service Quality Triad Answer: Customer Value Triad

Q. Which of the following refers to marketing channel? Integrated Marketing Communication Distribution Marketing Myopia Retailing Answer: Distribution

Q. Marketing management is ________. Developing marketing strategies to move the company forward Managing the marketing process Monitoring the profitability of the company’s products and services The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value Answer: The art and science of choosing

Q. Which of the following defines marketing management? The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. The development of planning, policies and various marketing strategies to move the company forward to achieve the goal of profit through selling the product and

Q. ________ is not a type of Marketing Concept. The production concept The selling concept The societal marketing concept The Supplier Concept Answer: The Supplier Concept

Q. A place where goods are bought and sold against the price consideration between the buyers and the sellers is called ______. Exchange Market E-commerce Transaction Answer: Market

Q. _______ Involves transfer of ownership of the goods. Selling Assembling Buying Assembling & Buying Answer: Selling

Q. ______ are the form of human needs take as shaped by culture & individual personality. Wants Demands Needs Social Needs Answer: Social Needs

Q. Good marketing is no accident but a result of careful planning and _____. Promotion Selling Policies Execution Answer: Execution