Questions
62
The information function of mass communication is described as
Answer: Surveillance
63
In mass communication, selective perception is dependent on the receiver’s
Answer: Receptivity
64
A major barrier in the transmission of cognitive data in the process of communication is an individual’s
Answer: Coding Ability
65
Transforming thoughts, ideas and messages into verbal and non-verbal signs is referred to as
Answer: Encoding
67
The term ‘DAVP’ stands for
Answer: Directorate of Advertising & Visual Publicity
68
“Spare the rod and spoil the child”, gives the message that
Answer: undesirable behaviour must be punished
70
The best method of teaching is to
Answer: initiate a discussion and participate in it
71
________ is important when a teacher communicates with his / her student
Answer: Empathy
72
Classroom communication of a teacher rest on the principle of
Answer: Edutainment
73
Communication via New media such as computers, teleshopping, internet and mobile telephony is termed as
Answer: Interactive Communication
74
The first multi- lingual news agency of India was
Answer: Hindustan Samachar
77
The Telephone Model of Communication was first developed in the area of
Answer: Information theory
79
In circular communication, the encoder becomes a decoder when there is
Answer: Feedback
80
In the classroom, the teacher sends the message either as words or images. The students are really
Answer: Decoders
